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  • IDENTITY Dog Believe Beef and Rice Gently Cooked 8/14oz

    Item No. 17255
    UPC
    10856088008547
    UPC-Inner
    856088008540
    Case Qty:
    1
    MSRP Each
    $ 13.99

    A Human-Grade Gently Cooked Dog Food

    Wet Food Reimagined

    THIS IS A FROZEN PRODUCT SUBJECT TO OUR FROZEN RETURN POLICY.

    Meal prep for pups!

    Made in small-batches and thoughtfully crafted using only the finest sustainable Beef, sourced from local farms, our imagine Gently Cooked Beef & Rice Dog Food is a Human-Grade grain-free, potato-free, legume & pea-free biologically appropriate paleo diet you can trust.

    1.5-3x more meat than comparable diets like A Pup Above, Farmer's Dog, Ollie, Nom, Fresh Pet, Just Food For Dogs, Open Farm & Raised Right

    Simplest complete & balance diets on the market with entirely whole
    foods ingredients

    70% Meat | 30% Rice

    90% Lean | 10% Fat Beef

    Ideal for shelter dogs, rescues, puppies adjusting to food, sensitive pets or pets overcoming illness

    • 70% Free-Range & Grass-Fed Beef
    • 100% Human-Grade
    • No Synthetic Vitamins or Minerals
    • No Mechanically De-boned (MDM) or Mechanically Separated Meats (MSM)
    • No thickeners like guar-gum, cassia gum, xanthan gum or carrageenan
    • No fish oil
    • No Grain, Gluten, Potato or Legumes/Peas
    • Limited Ingredient Diet
    • Single Protein Source
    • Coconut Oil
    • Ideal for dogs with food sensitivities, sensitive stomachs, and digestive issues

    Our gently cooked diets are nutrient dense!*

    • 1 - 7lb. box feeds a 5-10 lb. dog for 1 month (32 days) at approx. $3.75/day
    • 1 - 7lb. box feeds a medium 20-30 lb. dog for 2 weeks at approx. $7.50/day
    • 1 - 7lb. box feeds a 40-50 lb. dog for 1 week (8 days) at approx. $13.99/day
    *amount of feeding may vary based on pets' individual lifestyle factors

    Our gently cooked foods can be fed as a complete & balanced meal or protein-rich topper!

    INGREDIENTS:

    Beef, Beef Heart, White Rice, Turmeric, Cinnamon, Dried Egg Shell, Sea Salt

    GUARANTEED ANALYSIS

    Crude Protein (min.) 13.5%, Crude Fat (min.) 3.5%, Crude Fiber (max.) 2.0%, Moisture (max.) 70.0%

    CALORIE CONTENT

    Calorie Content (ME Calculated) 1295 kcal/kg, 129.5 kcal/100g, 514.0 kcal/14 oz pouch

    ADULT FEEDING GUIDELINES:

    Feed 1/4 pouch (3.5 oz) imagine by identity for each 5-10 lbs. of body weight per day.

    To Feed As a Topper:
    Reduce dry amount fed by 1/4 cup for every 1/4 cup of imagine by identity.

    FEEDING INSTRUCTIONS

    Amount of food your dog requires will depend on activity, age, environment and breed. To serve, simple thaw in the refrigerator the night before feeding, scoop and serve or place in warm water for 15 minutes prior to serving. The unused portion can be safely refrigerated for 5 to 7 days - do not refreeze once opened. Discard uneaten portion after 2 hours. Always provide access to fresh clean water. 

  • IDENTITY Dog Believe Chicken and Rice Gently Cooked 8/14oz

    Item No. 17254
    UPC
    10856088008530
    UPC-Inner
    856088008533
    Case Qty:
    1
    MSRP Each
    $ 13.99

    A Human-Grade Gently Cooked Dog Food

    Wet Food Reimagined

    THIS IS A FROZEN PRODUCT SUBJECT TO OUR FROZEN RETURN POLICY.

    Meal prep for pups!

    Made in small-batches and thoughtfully crafted using only the finest sustainable Chicken, sourced from local farms, our imagine Gently Cooked Chicken & Rice Dog Food is a Human-Grade grain-free, potato-free, legume & pea-free biologically appropriate paleo diet you can trust.

    1.5-3x more meat than comparable diets like A Pup Above, Farmer's Dog, Ollie, Nom, Fresh Pet, Just Food For Dogs, Open Farm & Raised Right

    Simplest complete & balance diets on the market with entirely whole
    foods ingredients

    70% Meat | 30% Rice

    Ideal for shelter dogs, rescues, puppies adjusting to food, sensitive pets or pets overcoming illness

    • 70% Sustainable Chicken
    • 100% Human-Grade
    • No Synthetic Vitamins or Minerals
    • No Mechanically De-boned (MDM) or Mechanically Separated Meats (MSM)
    • No thickeners like guar-gum, cassia gum, xanthan gum or carrageenan
    • No fish oil
    • No Grain, Gluten, Potato or Legumes/Peas
    • Limited Ingredient Diet
    • Single Protein Source
    • Coconut Oil
    • Ideal for dogs with food sensitivities, sensitive stomachs, and digestive issues

    Our gently cooked diets are nutrient dense!*

    • 1 - 7lb. box feeds a 5-10 lb. dog for 1 month (32 days) at approx. $3.75/day
    • 1 - 7lb. box feeds a medium 20-30 lb. dog for 2 weeks at approx. $7.50/day
    • 1 - 7lb. box feeds a 40-50 lb. dog for 1 week (8 days) at approx. $13.99/day
    *amount of feeding may vary based on pets' individual lifestyle factors

    Our gently cooked foods can be fed as a complete & balanced meal or protein-rich topper!

    INGREDIENTS:

    Chicken, Chicken Heart, Chicken Gizzard, Chicken Liver, White Rice, Turmeric, Cinnamon, Dried Egg Shell, Sea Salt

    GUARANTEED ANALYSIS

    Crude Protein (min.) 16.0%, Crude Fat (min.) 1.5%, Crude Fiber (max.) 2.0%, Moisture (max.) 73.0%

    CALORIE CONTENT

    Calorie Content (ME Calculated) 1090 kcal/kg, 109.0 kcal/100g, 432.6 kcal/14 oz pouch

    ADULT FEEDING GUIDELINES:

    To Feed As a Meal: 
    Feed 1/4 pouch (3.5 oz) imagine by identity for each 5-10 lbs. of body weight per day.

    To Feed As a Topper:
    Reduce dry amount fed by 1/4 cup for every 1/4 cup of imagine by identity.

    FEEDING INSTRUCTIONS

    Amount of food your dog requires will depend on activity, age, environment and breed. To serve, simple thaw in the refrigerator the night before feeding, scoop and serve or place in warm water for 15 minutes prior to serving. The unused portion can be safely refrigerated for 5 to 7 days - do not refreeze once opened. Discard uneaten portion after 2 hours. Always provide access to fresh clean water. 

  • IDENTITY Dog Imagine 95% Beef Gently Cooked 8/14oz

    Item No. 17252
    UPC
    10856088008516
    UPC-Inner
    856088008519
    Case Qty:
    1
    MSRP Each
    $ 15.99

    A Human-Grade Gently Cooked Dog Food

    Wet Food Reimagined

    THIS IS A FROZEN PRODUCT SUBJECT TO OUR FROZEN RETURN POLICY.

    Meal prep for pups!

    Made in small-batches and thoughtfully crafted using only the finest sustainable Beef, sourced from local farms, our imagine Gently Cooked 95% Beef Dog Food is a Human-Grade grain-free, potato-free, legume & pea-free biologically appropriate paleo diet you can trust.

    1.5-3x more meat than comparable diets like A Pup Above, Farmer's Dog, Ollie, Nom, Fresh Pet, Just Food For Dogs & Open Farm

    Simplest complete & balance diets on the market with entirely whole
    foods ingredients

    This product uses 90% Lean | 10% Fat Beef

    • 95% Free-Range & Grass-Fed Beef
    • 100% Human-Grade
    • No Synthetic Vitamins or Minerals
    • No Mechanically De-boned (MDM) or Mechanically Separated Meats (MSM)
    • No thickeners like guar-gum, cassia gum, xanthan gum or carrageenan
    • No fish oil
    • No Grain, Gluten, Potato or Legumes/Peas
    • Limited Ingredient Diet
    • Single Protein Source
    • Coconut Oil
    • Ideal for dogs with food sensitivities, sensitive stomachs, and digestive issues

    Our gently cooked diets are nutrient dense!*

    • 1 - 7lb. box feeds a 5-10 lb. dog for 1 month (32 days) at approx. $3.75/day
    • 1 - 7lb. box feeds a medium 20-30 lb. dog for 2 weeks at approx. $7.50/day
    • 1 - 7lb. box feeds a 40-50 lb. dog for 1 week (8 days) at approx. $13.99/day
    *amount of feeding may vary based on pets' individual lifestyle factors

    Our gently cooked foods can be fed as a complete & balanced meal or protein-rich topper!

    INGREDIENTS:

    Beef, Beef Heart, Carrots, Spinach, Butternut Squash, Apples, Blueberries, Organic Coconut Oil, Turmeric, Cinnamon, Dried Egg Shell, Sea Salt

    GUARANTEED ANALYSIS

    Crude Protein (min.) 21.5%, Crude Fat (min.) 6.0%, Crude Fiber (max.) 2.0%, Moisture (max.) 71.0%

    CALORIE CONTENT

    Calorie Content (ME Calculated) 1428 kcal/kg, 142.8 kcal/100g, 566.8 kcal/14 oz pouch

    ADULT FEEDING GUIDELINES:

    To Feed As a Meal: 
    Feed 1/4 pouch (3.5 oz) imagine by identity for each 5-10 lbs. of body weight per day.

    To Feed As a Topper:
    Reduce dry amount fed by 1/4 cup for every 1/4 cup of imagine by identity.

    FEEDING INSTRUCTIONS

    Amount of food your dog requires will depend on activity, age, environment and breed. To serve, simple thaw in the refrigerator the night before feeding, scoop and serve or place in warm water for 15 minutes prior to serving. The unused portion can be safely refrigerated for 5 to 7 days - do not refreeze once opened. Discard uneaten portion after 2 hours. Always provide access to fresh clean water. 

  • IDENTITY Dog Imagine 95% Chicken Gently Cooked 8/14oz

    Item No. 17250
    UPC
    10856088008493
    UPC-Inner
    856088008496
    Case Qty:
    1
    MSRP Each
    $ 15.99

    A Human-Grade Gently Cooked Dog Food

    Wet Food Reimagined

    THIS IS A FROZEN PRODUCT SUBJECT TO OUR FROZEN RETURN POLICY.

    Meal prep for pups!

    Made in small-batches and thoughtfully crafted using only the finest sustainable Chicken, sourced from local farms, our imagine Gently Cooked 95% Chicken Dog Food is a Human-Grade grain-free, potato-free, legume & pea-free biologically appropriate paleo diet you can trust.

    1.5-3x more meat than comparable diets like A Pup Above, Farmer's Dog, Ollie, Nom, Fresh Pet, Just Food For Dogs & Open Farm

    Simplest complete & balance diets on the market with entirely whole
    foods ingredients

    • 95% Sustainable Chicken
    • 100% Human-Grade
    • No Synthetic Vitamins or Minerals
    • No Mechanically De-boned (MDM) or Mechanically Separated Meats (MSM)
    • No thickeners like guar-gum, cassia gum, xanthan gum or carrageenan
    • No fish oil
    • No Grain, Gluten, Potato or Legumes/Peas
    • Limited Ingredient Diet
    • Single Protein Source
    • Coconut Oil
    • Ideal for dogs with food sensitivities, sensitive stomachs, and digestive issues

    Our gently cooked diets are nutrient dense!*

    • 1 - 7lb. box feeds a 5-10 lb. dog for 1 month (32 days) at approx. $3.75/day
    • 1 - 7lb. box feeds a medium 20-30 lb. dog for 2 weeks at approx. $7.50/day
    • 1 - 7lb. box feeds a 40-50 lb. dog for 1 week (8 days) at approx. $13.99/day
    *amount of feeding may vary based on pets' individual lifestyle factors

    Our gently cooked foods can be fed as a complete & balanced meal or protein-rich topper!

    INGREDIENTS:

    Chicken, Chicken Heart, Chicken Gizzard, Chicken Liver, Carrots, Spinach, Butternut Squash, Apples, Blueberries, Organic Coconut Oil, Turmeric, Cinnamon, Dried Egg Shell, Sea Salt

    NUTRIENT ANALYSIS:

    GUARANTEED ANALYSIS

    Crude Protein (min.) 20.0%, Crude Fat (min.) 7.0%, Crude Fiber (max.) 2.0%, Moisture (max.) 71.0%

    CALORIE CONTENT

    Calorie Content (ME Calculated) 1434 kcal/kg, 143.4 kcal/100g, 569.1 kcal/14 oz pouch

    ADULT FEEDING GUIDELINES:

    To Feed As a Meal: 
    Feed 1/4 pouch (3.5 oz) imagine by identity for each 5-10 lbs. of body weight per day.

    To Feed As a Topper:
    Reduce dry amount fed by 1/4 cup for every 1/4 cup of imagine by identity.

    FEEDING INSTRUCTIONS

    Amount of food your dog requires will depend on activity, age, environment and breed. To serve, simple thaw in the refrigerator the night before feeding, scoop and serve or place in warm water for 15 minutes prior to serving. The unused portion can be safely refrigerated for 5 to 7 days - do not refreeze once opened. Discard uneaten portion after 2 hours. Always provide access to fresh clean water. 

  • IDENTITY Dog Imagine 95% Pork Gently Cooked 8/14oz

    Item No. 17253
    UPC
    10856088008523
    UPC-Inner
    856088008526
    Case Qty:
    1
    MSRP Each
    $ 15.99

    A Human-Grade Gently Cooked Dog Food

    Wet Food Reimagined

    THIS IS A FROZEN PRODUCT SUBJECT TO OUR FROZEN RETURN POLICY.

    Meal prep for pups!

    Made in small-batches and thoughtfully crafted using only the finest sustainable Pork, sourced from local farms, our imagine Gently Cooked 95% Pork Dog Food is a Human-Grade grain-free, potato-free, legume & pea-free biologically appropriate paleo diet you can trust.

    1.5-3x more meat than comparable diets like A Pup Above, Farmer's Dog, Ollie, Nom, Fresh Pet, Just Food For Dogs & Open Farm

    Simplest complete & balance diets on the market with entirely whole
    foods ingredients

    This product uses 85% Lean | 15% Fat Pork

    • 95% Free-Range & Free-Range Pork
    • 100% Human-Grade
    • No Synthetic Vitamins or Minerals
    • No Mechanically De-boned (MDM) or Mechanically Separated Meats (MSM)
    • No thickeners like guar-gum, cassia gum, xanthan gum or carrageenan
    • No fish oil
    • No Grain, Gluten, Potato or Legumes/Peas
    • Limited Ingredient Diet
    • Single Protein Source
    • Coconut Oil
    • Ideal for dogs with food sensitivities, sensitive stomachs, and digestive issues

    Our gently cooked diets are nutrient dense!*

    • 1 - 7lb. box feeds a 5-10 lb. dog for 1 month (32 days) at approx. $3.75/day
    • 1 - 7lb. box feeds a medium 20-30 lb. dog for 2 weeks at approx. $7.50/day
    • 1 - 7lb. box feeds a 40-50 lb. dog for 1 week (8 days) at approx. $13.99/day
    *amount of feeding may vary based on pets' individual lifestyle factors

    Our gently cooked foods can be fed as a complete & balanced meal or protein-rich topper!

    INGREDIENTS:

    Pork, Pork Heart, Carrots, Spinach, Butternut Squash, Apples, Blueberries, Organic Coconut Oil, Turmeric, Cinnamon, Dried Egg Shell, Sea Salt

    GUARANTEED ANALYSIS

    Crude Protein (min.) 20.5%, Crude Fat (min.) 9.5%, Crude Fiber (max.) 2.0%, Moisture (max.) 67.5%
     

    CALORIE CONTENT

    Calorie Content (ME Calculated) 1700 kcal/kg, 170.0 kcal/100g, 674.7 kcal/14 oz pouch

    ADULT FEEDING GUIDELINES:

    To Feed As a Meal: 
    Feed 1/4 pouch (3.5 oz) imagine by identity for each 5-10 lbs. of body weight per day.

    To Feed As a Topper:
    Reduce dry amount fed by 1/4 cup for every 1/4 cup of imagine by identity.

    FEEDING INSTRUCTIONS

    Amount of food your dog requires will depend on activity, age, environment and breed. To serve, simple thaw in the refrigerator the night before feeding, scoop and serve or place in warm water for 15 minutes prior to serving. The unused portion can be safely refrigerated for 5 to 7 days - do not refreeze once opened. Discard uneaten portion after 2 hours. Always provide access to fresh clean water. 

  • IDENTITY Dog Imagine 95% Turkey Gently Cooked 8/14oz

    Item No. 17251
    UPC
    10856088008509
    UPC-Inner
    856088008502
    Case Qty:
    1
    MSRP Each
    $ 15.99

    A Human-Grade Gently Cooked Dog Food

    Wet Food Reimagined

    THIS IS A FROZEN PRODUCT SUBJECT TO OUR FROZEN RETURN POLICY.

    Meal prep for pups!

    Made in small-batches and thoughtfully crafted using only the finest sustainable Turkey, sourced from local farms, our imagine Gently Cooked 95% Turkey Dog Food is a Human-Grade grain-free, potato-free, legume & pea-free biologically appropriate paleo diet you can trust.

    1.5-3x more meat than comparable diets like A Pup Above, Farmer's Dog, Ollie, Nom, Fresh Pet, Just Food For Dogs & Open Farm

    Simplest complete & balance diets on the market with entirely whole
    foods ingredients

    • 95% Sustainable Turkey
    • 100% Human-Grade
    • No Synthetic Vitamins or Minerals
    • No Mechanically De-boned (MDM) or Mechanically Separated Meats (MSM)
    • No thickeners like guar-gum, cassia gum, xanthan gum or carrageenan
    • No fish oil
    • No Grain, Gluten, Potato or Legumes/Peas
    • Limited Ingredient Diet
    • Single Protein Source
    • Coconut Oil
    • Ideal for dogs with food sensitivities, sensitive stomachs, and digestive issues

    Our gently cooked diets are nutrient dense!*

    • 1 - 7lb. box feeds a 5-10 lb. dog for 1 month (32 days) at approx. $3.75/day
    • 1 - 7lb. box feeds a medium 20-30 lb. dog for 2 weeks at approx. $7.50/day
    • 1 - 7lb. box feeds a 40-50 lb. dog for 1 week (8 days) at approx. $13.99/day
    *amount of feeding may vary based on pets' individual lifestyle factors

    Our gently cooked foods can be fed as a complete & balanced meal or protein-rich topper!

    Human-Grade Pet Food
    INGREDIENTS:
    Turkey, Chicken Heart, Chicken Gizzard, Chicken Liver, Carrots, Spinach, Butternut Squash, Apples, Blueberries, Organic Coconut Oil, Turmeric, Cinnamon, Dried Egg Shell, Sea Salt

    GUARANTEED ANALYSIS

    Crude Protein (min.) 19.5%, Crude Fat (min.) 6.0%, Crude Fiber (max.) 2.0%, Moisture (max.) 70.0%
     

    CALORIE CONTENT

    Calorie Content (ME Calculated) 1380 kcal/kg, 138.0 kcal/100g, 547.7 kcal/14 oz pouch

    ADULT FEEDING GUIDELINES:

    To Feed As a Meal: 
    Feed 1/4 pouch (3.5 oz) imagine by identity for each 5-10 lbs. of body weight per day.

    To Feed As a Topper:
    Reduce dry amount fed by 1/4 cup for every 1/4 cup of imagine by identity.

    FEEDING INSTRUCTIONS

    Amount of food your dog requires will depend on activity, age, environment and breed. To serve, simple thaw in the refrigerator the night before feeding, scoop and serve or place in warm water for 15 minutes prior to serving. The unused portion can be safely refrigerated for 5 to 7 days - do not refreeze once opened. Discard uneaten portion after 2 hours. Always provide access to fresh clean water. 

  • IDENTITY Dog Gently Cooked Deboned Chicken Wings 16x8oz

    Item No. 17257
    UPC
    10856088008653
    UPC-Inner
    856088008656
    Case Qty:
    1
    MSRP Each
    $ 10.39

    *This product ships as ONE brown box containing 16 individual 8oz bags inside - SEE IMAGE BELOW*

    A Human-Grade Gently Cooked Dog or Cat Snack! Snacking (or if you prefer to call it treating...) Reimagined

    Our Gently Cooked De-boned "Buffalo" Chicken Wings for Dogs or Cats are the perfect fresh snack for your dog or cat. These are gently cooked to ensure they are pathogen-free & safe. We've developed a revolutionary method to remove the bone to ensure your dog or cat only enjoys the fresh chicken meat too! These offer a tremendous value as compared to traditional dried jerky snacks! Only $11.99 for a half a pound!

    Guaranteed Analysis:

    Crude Protein (min.) 31.0%, Crude Fat (min.) 10.0%,

    Crude Fiber (max.) 1.0%, Moisture (max.) 58.0%

    Calorie Content (ME Calculated):

    1840 kcal/kg, 184 kcal/100g, 417.3 kcal/8 oz pouch

  • IDENTITY Dog Imagine 95% Bison Recipe 8/14oz

    Item No. 17256
    UPC
    10856088008578
    UPC-Inner
    856088008571
    Case Qty:
    1
    MSRP Each
    $ 15.99
  • IDENTITY Frozen Assorted Sample Box

    Item No. 95873
    UPC
    856088008564
    Case Qty:
    1
    MSRP Each
    $ 0
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