About Maddies Natural Pet Products:
Pioneering Excellence in Pet Specialty Distribution Since 1997
At Maddies Natural Pet Products Ltd., we've transformed from a family-owned business with a simple vision into Western Canada's premier pet specialty distributor, setting industry standards for the distribution of natural pet products and premium pet supplies. Founded in 1997 in Delta, British Columbia, our journey began with an unwavering commitment to serve independent pet stores and specialty pet retailers with innovative solutions and cutting-edge distribution services.
Our Evolution: From Vision to Market Leadership:
What began as a modest venture has evolved into an industry-leading wholesale distributor, proudly serving hundreds of pet retailers across Canada. Over nearly three decades, we've witnessed the Canadian pet industry flourish, and we've been at the forefront of this growth, consistently adapting to meet the evolving needs of pet parents and their beloved companions.
Our success story is built on relationship-driven partnerships with independent pet retailers, veterinary clinics, pet grooming salons, and specialty pet stores throughout Western Canada and beyond. We've cultivated a reputation for operational excellence and a customer-centric approach, making us the trusted partner of choice for discerning business owners who demand nothing but the best for their customers.
Comprehensive Product Portfolio: Nourishing Lives, Enriching Bonds
Premium Pet Nutrition Solutions:
Our extensive catalog features the finest dog food, cat food, and small animal nutrition from industry-leading brands committed to pet health and wellness. We specialize in natural pet food, organic pet food, grain-free formulations, freeze-dried pet food, and raw pet food options to meet every dietary need and preference.
From premium kibble for everyday nutrition to holistic pet food for pets with specific dietary requirements, our pet nutrition experts carefully curate products that support optimal canine nutrition and feline nutrition at every life stage.
Complete Pet Care Solutions:
Beyond nutrition, we offer a comprehensive range of pet supplies, pet accessories, pet toys, and pet grooming products that enhance the quality of life for pets and their owners. Our pet care products encompass a range of items, from pet health supplements to eco-friendly toys and sustainable pet accessories.
Specialty Products for Every Pet's Needs:
- Pet treats and training rewards from artisan producers
- Pet grooming essentials for professional and home care
- Pet health products and wellness supplements
- Pet accessories, including collars, leashes, and comfort items
- Pet toys are designed for mental stimulation and physical activity
- Pet safety products for secure and comfortable living
Our Mission: Excellence Through Partnership:
Transforming Pet Retail Through Innovation:
Our mission extends far beyond traditional distribution services. We're dedicated to fostering mutual success and sustainable growth for our retail and supplier partners through best-in-class value-added services and strategic partnerships.
- To Our Retail Partners: We build partnering relationships grounded in trust, integrity, and customer satisfaction. Our commitment includes maintaining consistently high in-stock service levels, ensuring dependable on-time deliveries, providing competitive pricing, and delivering outstanding marketing programs that drive success for your business.
- To Our Brand Partners: We build and sustain fair, honest relationships, serving as your trusted distribution resource supported by innovative marketing programs and industry expertise. Our retail support services help brands navigate the competitive Canadian pet market with confidence.
- To Our Team: We foster a nurturing work environment that recognizes and values each person's valuable contributions. We believe in empowering our employees through responsibility, respect, and professional development opportunities, as well as competitive compensation packages that reflect our commitment to excellence.
Our Vision: Leading the Future of Pet Industry Distribution:
We envision becoming the unparalleled leader in pet specialty distribution by consistently fulfilling the highest standards for quality assurance, consistency, sustainability, product innovation, dependability, and integrity in all our business relationships.
Commitment to Sustainability and Environmental Stewardship:
As a forward-thinking organization, we recognize our responsibility to environmental stewardship and sustainable practices. We actively seek eco-friendly products and partners who share our commitment to protecting the planet for future generations of pets and their families.
Supporting Pet Welfare and Community Engagement:
Pet welfare and animal welfare are at the heart of everything we do. We're passionate about supporting displaced, sick, injured, abused, or unwanted animals through our community partnerships with animal shelters, rescue organizations, and pet welfare charities across Western Canada.
Advanced Distribution Capabilities:
State-of-the-Art Logistics and Supply Chain Management:
Our AIB-compliant distribution center represents the pinnacle of supply chain excellence. Our dedicated purchasing and warehouse teams utilize advanced inventory management systems to ensure the highest levels of accuracy and product fill rates.
Technology-Driven Solutions:
We leverage cutting-edge technology for inventory solutions, logistics coordination, and customer service delivery. Our automated systems ensure operational excellence and customer satisfaction while maintaining the personal touch that defines our relationship-driven approach.
Professional Delivery Network:
Our professional delivery network comprises our own fleet of trucks and courteous drivers as well as approved third-party logistics partners, ensuring your products arrive damage-free and on time. We understand that reliable distribution is crucial to your business success.


Strategic Brand Partnerships:
We proudly represent an extensive portfolio of premium pet brands that share our commitment to quality, innovation, and pet health. Our brand partnerships include industry leaders such as Farmina, Dr. Marty, Redbarn, and Earthbath, among many others, who are dedicated to the pet specialty channel.
Customer Success Stories:
Our client testimonials speak to the trust and satisfaction we've earned through decades of exceptional service:
Rod Campos from The Barking Lot (Calgary, AB) shares:
"We have been more than privileged to have been a partner with Maddies Natural Pet Products for many years. Throughout, they have provided prompt, efficient, and top-quality service to meet our needs. We value the unique, healthy, natural products they carry, and it is our pleasure to pass the health and well-being down to our customers and their beloved pets."
Rene Naude from Village Pet Food & Supplies (West Vancouver, BC) notes:
"Maddies is always at the forefront when it comes to new and innovative products, providing retailers with the cutting edge in pet nutrition. Their friendly and knowledgeable staff are always ready to answer a question or help in any way they can."
Join the Maddies Family:
Career Opportunities:
We're always seeking dedicated team players who share our passion for pet welfare and business excellence. Join our growing family of pet industry professionals and contribute to our mission of supporting healthy, happy pets across Canada.
Partnership Opportunities:
Whether you're an independent pet retailer seeking a trusted distribution partner or a pet product manufacturer looking to gain market access in Western Canada, we invite you to explore partnership opportunities with Maddies Natural Pet Products Ltd.
Looking Forward: Our Commitment to Continued Excellence:
As we continue to grow and evolve, our commitment to excellence in distribution, customer satisfaction, and pet welfare remains unwavering. We're excited about the future of the pet industry and our role in shaping it through innovative solutions, sustainable practices, and meaningful partnerships.
At Maddies Natural Pet Products Ltd., we don't just distribute pet products; we help build communities of pet lovers who are dedicated to providing the very best for their furry family members. Together, we're making a difference in the lives of pets and the people who love them, one delivery at a time.
Contact us today to discover how Maddies Natural Pet Products Ltd. can support your business growth and help you provide exceptional pet care solutions to your customers. Because when it comes to pet health and happiness, excellence is not just our standard. It's our promise.
Questions & Answers:
Q: What is the difference between natural and organic pet food?
Natural pet food is made without artificial colors, flavors, or preservatives, and ingredients must come from plants, animals, or naturally occurring minerals. Organic pet food must meet USDA National Organic Program standards, which require ingredients to be grown without the use of pesticides, synthetic fertilizers, antibiotics, or growth hormones for at least three years. While organic is always natural, not all natural products are organic. Organic products typically require third-party certification and stricter regulations, which makes them more expensive but provides greater assurance of chemical-free production.
Q: How do I choose the right pet food distributor for my retail store?
When selecting a pet food distributor, consider product quality and variety, competitive pricing structures, minimum order requirements, and delivery reliability. Look for distributors with diverse product ranges from reputable brands, transparent pricing without hidden fees, and strong customer service support. Evaluate their in-stock service levels, on-time delivery performance, and ability to provide marketing support and training programs. Determine whether they serve your geographic area and can meet your specific business needs, including inventory management and promotional assistance.
Q: What makes a pet specialty distributor different from general wholesalers?
Pet specialty distributors focus exclusively on premium pet products and provide industry expertise that general wholesalers cannot match. They offer specialized product knowledge, training programs, and marketing support specific to pet industry trends. These distributors typically carry natural, organic, and premium brands that meet higher quality standards and cater to discerning pet owners. They also offer value-added services, including nutrition education, product demonstrations, and connections to pet industry professionals, such as veterinarians and groomers.
Q: How often should pet stores place orders with distributors?
Most pet distributors operate on weekly delivery schedules with predetermined delivery days for their service areas. Retailers should place orders by preferred cutoff times on assigned delivery days to ensure consistent stock levels. Weekly ordering helps maintain fresh inventory, especially for perishable items such as treats and raw foods, while ensuring adequate stock rotation. Some distributors offer daily online ordering capabilities, enabling retailers to adjust orders according to their immediate needs and sales patterns.
Q: What support services do pet product distributors typically provide?
Leading pet distributors offer comprehensive support, including dedicated sales representatives who make regular store visits, customer service teams available by phone and email, and marketing programs to drive product sales. Many provide staff training on products and nutrition, promotional materials, and point-of-sale displays. Additional services often include inventory management support, new product introductions, competitive pricing programs, and connections to industry professionals, such as veterinarians and groomers.
Q: What are the benefits of working with a regional pet distributor versus a national one?
Regional distributors like Maddies Natural Pet Products offer personalized service, faster delivery times, and a deeper understanding of local market needs. They typically offer more flexible minimum orders, better customer relationships, and faster response times to issues or special requests. Regional distributors often carry unique local brands and can offer custom programs tailored to specific geographic markets. However, national distributors may offer a broader product selection and potentially lower costs due to their larger-scale operations.
Q: How do pet food recalls affect distributor relationships?
Reputable distributors maintain strict quality control and have established recall procedures to promptly remove affected products from the market. They provide immediate notification to retail partners about recalls and often assist with product returns and customer communications. Good distributors work closely with manufacturers to prevent quality issues and maintain detailed lot tracking, allowing for quick product identification in the event of recalls. Strong distributor partnerships include transparent communication about product safety and rapid response protocols for any quality concerns.
Q: How can pet retailers verify the quality and safety of products from distributors?
Look for distributors who work with AAFCO-certified manufacturers and carry products that meet FDA pet food safety standards. Request information about ingredient sourcing, manufacturing facilities, and quality control procedures. Reputable distributors should provide product documentation, nutritional analysis, and safety certifications upon request. Ask about the distributor's vendor approval process and whether they conduct facility audits of their suppliers. Additionally, verify that products have proper lot coding and expiration dating for traceability.