Industry-Changing Food Energetics for Pets
According to traditional Chinese Medicine, foods have a Chi (Energy). Eating too much of either Yin or Yang can upset the body's balance. Similarly, environmental factors can have an impact on the yin-yang balance. Identity offers a variety of proteins that are warm, cooling & neutral to help people discover their pet’s balance for optimal health and wellness.
- Yin Cooling Proteins (warm pet/warm days) - turkey, duck
- Neutral Proteins (any day) - pork, beef, salmon, herring, quail
- Yang Warming Proteins (cold pet/cold days) - chicken, lamb
Identity offers a variety of proteins that are warm, cooling, and neutral to help people discover their pet’s balance for optimal health and wellness. Their balanced pet foods:
- Help with IBD in cats and dogs
- Great for sensitive stomach cats and dogs
- Urinary issues, kidney diseases, and diabetes
- Extremely palatable
- High in meat, poultry, or fish ingredients closely resembling the diet a pet would find in nature
- Moisture into a pets’ diet helps meet their daily requirement for water intake
- Water is critical as it aids with the digestion of food and helps the body to absorb nutrients
- Canned foods are not processed as canning is a natural preservation method
- Higher in protein, fats, and lower in carbohydrates
- Canned foods are exposed to less heat in the cooking process to help maintain vital nutrients
- Wet foods won’t harm pets gums or teeth
- Safe, easy to store
- Easy to feed compared to raw pet foods
- Unopened can has shelf life of 2 to 3 years
- Opened can, when refrigerated is good for 3 to 5 days
Third Generation Pet Excellence IS Identity.
Born and raised in agricultural Weld County, Colorado, the grandfather of brothers, Jeremy and Trevar, was a successful entrepreneur in farm seed and pet food businesses and remains a major inspiration to them. As the third generation of their family working in pet food, Jeremy and Trevar have a perspective on agriculture and the industry that goes beyond trends and catchphrases.
They know farmers, they know ranchers, they know local neighborhood pet distributors, retailers & consumers, and they know the rewards and hardships that go into raising animals and crops. They’ve seen agriculture become bigger and more consolidated, and they recognize the value of small, local sustainable farmers who are passionate about their animals, their humane treatment and regenerative farming practices.
These roots in small and local businesses translate to how they run Identity. They pride themselves on being owner-led, and now based in the Denver area, they continue to passionately support local neighborhood stores and entrepreneurs. Their approach is more than entrepreneurial. They didn’t just create Identity to follow marketing fads. They saw a real problem: low-quality frozen ingredients, overuse of genetically modified organisms, hormones, antibiotics, and a lack of supply-chain transparency.
These roots in small and local businesses translate to how they run Identity. They pride themselves on being owner-led, and now based in the Denver area, they continue to passionately support local neighborhood stores and entrepreneurs. Their approach is more than entrepreneurial. They didn’t just create Identity to follow marketing fads. They saw a real problem: low-quality frozen ingredients, overuse of genetically modified organisms, hormones, antibiotics, and a lack of supply-chain transparency.
Small Batch Production. Farm-to-Table Pet Food.
Ambitions for Identity are both grand and rooted in their belief in the value of small-batch, top-quality natural food to your pets. Their vision is not to mass-produce for the biggest retailers but to create the first true closed-loop pet food company, ensuring the highest quality product from farm to bowl. From farms to manufacturing to retail to customer education, their goals for Identity revolve around continuing to bring honest, transparent, and healthy food for pets.
With Identity people can trust the origins of every part of their pet’s meal. They have developed a widely available canned pet food where every single ingredient meets the highest standards for sourcing and quality.
Identity believes in farm-to-table nutrition; their foods come from actual farms & ranches, not factories. All of their farm-fresh meat, poultry, and fish are sourced from sustainable, properly regulated, reputable farms & ranches in Canada, the United States, Europe, and New Zealand. They don’t ship anything from unnamed countries or pre-processed in locations where they aren’t able to ensure the quality of every ounce of protein packed into each can.
All of the meat, poultry, and fish proteins in their foods are responsibly raised, free-range, grass-fed, hormone, and antibiotic-free. Sourcing most of their proteins from Canada also allows them to guarantee that they are always delivered to their manufacturing facility fresh, never frozen, on the day of production.
Hands-On with Recipes, Design, Customers.
In genuine small business fashion, Jeremy and Trevar take a truly hands-on approach, not beholden to private equity or external financial backers, and are involved at every stage – from creating recipes to graphic design to chatting with individual customers. Before financials or trends, their focus is on producing the best-tasting, most beneficial products for your pets. And that focus means that every decision has a reason or meaning behind it. They know the people at every stage of production, they know the true value of what they produce, and because of that, they are able to deliver transparent methods and honest pricing to you.
In genuine small business fashion, Jeremy and Trevar take a truly hands-on approach, not beholden to private equity or external financial backers, and are involved at every stage – from creating recipes to graphic design to chatting with individual customers. Before financials or trends, their focus is on producing the best-tasting, most beneficial products for your pets. And that focus means that every decision has a reason or meaning behind it. They know the people at every stage of production, they know the true value of what they produce, and because of that, they are able to deliver transparent methods and honest pricing to you.
