Gunni’s Starts from a Place of Passion
Gunni’s Taste of the Wild started back in 2012 when Gunni Sigurdsson found it difficult to source healthy treats for his puppy. Being born and raised in Reykjavik, Iceland he was well aware of the nutritional benefits of the local fish he had long enjoyed. Wanting his dog to also absorb the same health benefits, Gunni started hand folding and air drying fish skins for his dog…the Icelandic way - he used geothermal energy in his home kitchen. The treats became a neighborhood hit with many people reaching out requesting the same tasty treats for their dogs. In 2018, Gunni left his job and partnered with an Icelandic, family-owned fish company to start off on a new venture - Gunni’s Taste of Iceland was born the same year.
Fully Traceable Fresh Fish Processed the Same Day it’s Caught & IRF Certified
With all Gunni’s treats you can trust you are getting fresh Icelandic fish that is processed the SAME DAY that it is caught! Every morning Gunni’s receives their raw materials - FRESH FISH and FRESH SKINS from their plant across the harbor. The fish are then processed the same day they are caught in their production plant. Gunni’s knows the fleet of their ships, their family-owned processing plant, the skipper, the crew, and the transporter without exception. They can offer full traceability starting in the cold, clean waters of Iceland all the way to their four-legged family members.
Gunni’s air-dries their fresh fish products in their own facility using energy from geothermal hot springs. This means they leave a zero carbon footprint on the environment throughout their entire process. Their air-drying method helps maintain nutritional value of the protein, vitamins, and minerals making this some of the the most healthy pet treats on the market.
Gunni’s believes that their process is as important as their products and the packs that they serve them in. Pure intention is behind every decision they make.Since their beginnings, Gunni’s is still partnered with the same family-owned fishery whose sourcing practices follow Icelandic Responsible Fisheries’ (IRF) strict guidelines. IRF ensures transparency through vetted documentation and promotes compliant practices while upholding community standards; Gunni’s is proud to be certified by IRF and are fully aligned with IRF’s commitment to their underwater ecosystem and earth as a whole through environmentally-focused fishery management principles.
Gunni’s Icelandic Glacial Melt & Volcanic activity offers perfect conditions for renewable energy:
With a combination of seasonal glacial melt and volcanic activity, Iceland offerds the perfect conditions for renewable energy. Through hydropower facilities and geothermal systems, green energy is abundant through “the land of fire and ice”. They are able to uphold a zero carbon emission production process, sending the world’s freshest fish to the world.
Iceland redefines what’s possible using renewable energy and continues to be ranked as the most environmentally clean country in the world. Gunni’s treats benefit from this environment:
- Improved air quality for the wellness of pets and people
- Cleaner cold water promotes healthier biodiversity
- Geothermal heating processes countrywide
- Reduced pollution through zero carbon emissions
- Responsibile fisheries support marine life sustainably
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