Charmy’s Journey to Changing to Dog Food Industry:
After Kimi the family dog passed due to liver cancer and brain tumour, Zach from Charmy looked for answers. Zach uncovered the truth about the conventional pet kibble he was feeding Kimi; it was highly processed with unhealthy amounts of starch and added chemicals.
Zach had the opportunity to speak with hundreds of dog parents. He realized that many of them were going through the same situation he was. Their dogs were overweight, nutrient deficient, and developing chronic illnesses. Zach realized feeding a biologically appropriate diet to dogs was the key to them thriving.
Zach co-founded Charmy Pet in 2020 and has been helping dogs thrive ever since. Charmy provided treats and chews that are natural, health, affordable for dog parents, and tasty for dogs.
Charmy - Roots in Traditional Chinese Veterinary Medicine:
Traditional Chinese Medicine (TCM) is a set of practices that date back 5,000 years. The core belief is that a vital energy called Qi (chee) flows within the body and illness is caused when there is a blockage of this energy.
The dog’s body is in balance when the opposing energies, Yin and Yang, are in harmony with each other. When the body breaks this state of balance, it gives way to developing chronic health conditions. When a dog eats the same conventional pet food everyday, they are at a greater risk of creating energy imbalances. When these imbalances are left untreated for a long time, it results in chronic illnesses as the dog ages. The devastating effects start to show later in their life and worsen as time passes.
Charmy - Food Therapy with TCVM:
Traditional Chinese Veterinary Medicine (TCVM) uses food therapy to treat these imbalances of energy before they become serious. Holistic herbs such as ginger, Astralagus Root, goji berry, and ginseng have been used for centuries because of their ability to restore balance in the body.
With the help of TCVM we can help boost our dog’s immune systems naturally, so they have a smaller risk of illness.
Charmy Gentle Air Drying Low-Temperature:
Charmy dog treats and dog chews are gently air-dried to retain as much of the nutrient profile as possible.
- Gently air-dried
- Retain nutritional profile
- Sliced and placed on stainless steel grates
- Room is air-circulated fo 40-120 hours
- Air-drying temperature never exceeds 145 degrees Fahrenheit
Charmy Sourcing Practices:
Charmy prioritizes sustainable sourcing from local Canadian farmers and fishers.
- Source ingredients from local Canadian farmers and fishers
- Collaborate with Oceanwise Seafood Program to ensure sustainable fishing practices
- Pasture-raised cattle from North America
Charmy Mission & Dedication:
Charmy was built on love and passion and, today, they are still inspired and driven by those same foundations. Charmy foods, treats, and chews uphold their mission of:
- Natural ingredients
- Personalized to your dog
- Science-backed feeding
- Full transparency to dog owners
- Ethical and sustainable sourcing
- Affordable
- Tasty for dogs
- Use only 100% real ingredients including meats, organs, and bones
- No added chemicals