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At Maddie's Pet, we understand that your pets are more than just animals – they're part of the family. That's why we've dedicated ourselves to providing a comprehensive range of high-quality products tailored to meet your furry, feathery, or scaly friends' unique needs. Our 'Shop by Category' page is designed to make your shopping experience seamless and enjoyable.

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  • For Your Feline Friends: Dive into our selection of cat supplies, where you'll find everything from nutritious cat food to engaging toys and comfortable bedding. Whether you have a playful kitten or a serene senior cat, our products cater to every life stage.
  • For Your Canine Companions: Discover our dog supplies section, which offers a variety of dog food options, from dry kibble to wet food and unique diet formulas. Alongside, find durable toys, cozy beds, and essential grooming tools to keep your pooch happy and healthy.
  • For Small Animals: We haven't forgotten about the little ones! Our small animal section features a range of products for rabbits, guinea pigs, hamsters, and more. We have everything from specialized food to habitat accessories to ensure their well-being.

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  • Filter to Find the Perfect Match: Our user-friendly filters allow you to quickly narrow down your choices based on your pet's specific needs, preferences, and dietary requirements. Whether you're looking for grain-free options, toys for specific play types, or bedding materials, our filters make it easy to find what you're looking for.
  • Quality You Can Trust: At Maddie's Pet, we partner with trusted brands and suppliers to ensure that every product on our shelves meets our high standards for quality and safety. We believe in providing only the best for your pets.
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Start exploring now and discover everything you need to keep your pets healthy, happy, and full of life!

3877 Results

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  • GUNNIS PET Dog Cod+Capelin w/ Kelp Topper 12/128g

    Item No. 75513
    UPC
    850043701835
    Case Qty:
    1
    MSRP Each
    $ 4.79

    INGREDIENTS:

    Cod, Salmon, Water Sufficent for Processing,  Capelin, Potato Starch, Dried Kelp 

    GUARANTEED ANALYSIS:

     

    Protein 10%

    Fat 8%

    Moisture 73%

    Ash 4.10%

    Fiber 2%

    CALORIE CONTENT:

    Calculated ME: 1252 kcal/kg

    158.9 kcal/4.5oz can

    Enhance your dog's diet with our Herring & Cod Recipe with Kelp Food Topper! This expertly crafted blend offers the natural benefits of herring and cod while also including nutrient-rich kelp to support your dog's overall health. Elevate your dog's meal with this delicious and nutritious food topper.

  • GUNNIS PET Dog Herring+Cod w/ Kelp Topper 12/128g

    Item No. 75514
    UPC
    850043701859
    Case Qty:
    1
    MSRP Each
    $ 4.79

    INGREDIENTS:

    Cod, Salmon, Water Sufficient for Processing, Herring, Potato Starch, Dried Kelp 

     

    GUARANTEED ANALYSIS:

    Protein 10%

    Fat 8%

    Moisture 73%

    Ash 4%

    Fiber 2%

    CALORIE CONTENT:

    Calculated ME: 1322 kcal/kg

    167.9 kcal/4.5oz can

    Enhance your dog's diet with our Herring & Cod Recipe with Kelp Food Topper! This expertly crafted blend offers the natural benefits of herring and cod while also including nutrient-rich kelp to support your dog's overall health. Elevate your dog's meal with this delicious and nutritious food topper.

  • GUNNIS PET Dog Salmon + Cod Liver w/ Kelp Topper 12/128g

    Item No. 75511
    UPC
    850043701811
    Case Qty:
    1
    MSRP Each
    $ 4.79

    INGREDIENTS:

    Salmon, Water Sufficient for Processing, Cod, Cod Liver, Potato Starch, Dried Kelp

     

    GUARANTEED ANALYSIS:

     

     

    Protein 10% 

    Fat 13% 

    Moisture 68%

    Ash 3.3% 

    Fiber 2%

    CALORIE CONTENT:

    Calculated ME: 1946 kcal/kg

    247.1 kcal/4.5oz can

    Boost your dog's health with our salmon & cod liver recipe with kelp meal topper! Packed with nutrient-rich salmon and cod liver, and enriched with kelp for added minerals and vitamins, this dog food topper will support your dog's overall well-being

  • GUNNIS PET Herring Omega Bites 3oz

    Item No. 75489
    UPC
    850043701415
    Case Qty:
    24
    MSRP Each
    $ 21.49

    Our Herring Omega bites are super tasty, single ingredient dog treats made from human-grade herring meat. These meat bites are a rich in Omega 3 & 6 essential fatty acids and is a natural source of taurine. Each bite is meaty piece of nutrition that is great for a healthy coat and heart. These benefits and more are the reason to make these your go to treat for your dog!

    Ingredients:

    Herring

    Calorie Content:

    (Calculated) ME: 3910 kcal/kg, 111.7 kcal/oz

    Guaranteed Analysis:

    Crude Protein: 54% (min)
    Crude Fat: 31% (min)
    Crude Fiber: 1% (max)
    Moisture: 13% (max)

    Omega-3 Fatty Acids: 5.3% (min)
    Omega-6 Fatty Acids: 0.7% (min)
    EPA: 1.65% (min)
    DHA: 2.2% (min)

  • GUNNIS PET Salmon Baby Bites 2.5oz

    Item No. 75504
    UPC
    850043701552
    Case Qty:
    32
    MSRP Each
    $ 13.99

    All-natural air-dried Salmon Baby Bites are grain-free, low in fat, highly digestible treats that are made without fillers or additives of any kind. 

    Ingredients:

    salmon, cod, haddock

    Guaranteed Analysis:

    Crude Protein....63% (min)

    Crude Fat...9% (min)

    Crude Fiber... 0.4% (max)

    Moisture... 13% (max)

    Omega 3 fatty acids.... 1% min

    Omega 6 fatty acids.... 1% (min)

    Calorie content:

    (calculated) ME: 3290 kcal/kg 94kcal/oz

     

  • GUNNIS PET Salmon Skin Shorties 2.5oz

    Item No. 75505
    UPC
    850043701316
    Case Qty:
    18
    MSRP Each
    $ 18.19

    All natural air-dried Salmon Skin Shorties are grain-free, low-fat, highly digestible treats that are made with 100% salmon. There are no fillers or additives of any kind. 

    Ingredients:

    salmon

     

    Guaranteed Analysis:

    Crude Protein....74% (min)

    Crude Fat...10% (min)

    Crude Fiber... 0.8% (max)

    Moisture... 13% (max)

    Omega 3 fatty acids.... 1% min

    Omega 6 fatty acids.... 1% (min)

     

    Calorie content:

    (calculated) ME: 3740 kcal/kg 106kcal/oz

     

  • GUNNIS PET Salmon Wafers 5oz

    Item No. 75503
    UPC
    850043701491
    Case Qty:
    18
    MSRP Each
    $ 25.69

    All natural air-dried Salmon Wafers are grain-free, low-fat, highly digestible treats that are made with salmon, cod, and haddock. There are no fillers or additives of any kind. 

    Ingredients:

    salmon, cod, haddock

    Guaranteed Analysis:

    Crude Protein....63% (min)

    Crude Fat...9% (min)

    Crude Fiber... 0.4% (max)

    Moisture... 13% (max)

    Omega 3 fatty acids.... 1% min

    Omega 6 fatty acids.... 1% (min)

    Calorie content:

    (calculated) ME: 3290 kcal/kg 94kcal/oz

     

  • GUNNIS PET Whole Herring 3oz

    Item No. 75490
    UPC
    850043701378
    Case Qty:
    20
    MSRP Each
    $ 18.79

    Ingredients:

    3oz WHOLE HERRING

    Calorie Content:

    (Calculated) ME: 3910 kcal/kg, 111.7 kcal/oz

    Guaranteed Analysis:

    Crude Protein: 58% (min)
    Crude Fat: 27.5% (min)
    Crude Fiber: 0.9% (max)
    Moisture: 13% (max)
    Omega-3 Fatty Acids: 3% (min)
    Omega-6 Fatty Acids: 1% (min)
    Taurine: .25% (min)

    Our Whole Herring are super tasty, single ingredient dog treats. These treats are full of flavor and are an excellent source of omega 3 essential fatty acids, vitamin D and calcium which support bone strength, cardiovascular health and overall wellness. The herring is air dried using 100% renewable energy in our family-owned facility in Iceland. That's something to bark about!

     

  • GUNNIS PET Whole Herring 9oz

    Item No. 75491
    UPC
    850043701392
    Case Qty:
    16
    MSRP Each
    $ 47.19

    Our Whole Herring are super tasty, single-ingredient dog treats. These treats are full of flavor and are an excellent source of omega-3 essential fatty acids, vitamin D, and calcium which support bone strength, cardiovascular health, and overall wellness. The herring is air-dried using 100% renewable energy in our family-owned facility in Iceland. That's something to bark about!

    Calorie Content:

    (Calculated) ME: 3910 kcal/kg, 111.7 kcal/oz

    Guaranteed Analysis:

    Crude Protein: 57% (min)
    Crude Fat: 27.5% (min)
    Crude Fiber: 0.9% (max)
    Moisture: 13% (max)

    Omega-3 Fatty Acids: 1% *min)
    Omega-6 Fatty Acids: 1% (min)
    Taurine: .25% (min)

    Our Whole Herring are super tasty, single-ingredient dog treats. These treats are full of flavor and are an excellent source of omega-3 essential fatty acids, vitamin D, and calcium which support bone strength, cardiovascular health, and overall wellness. The herring is air-dried using 100% renewable energy in our family-owned facility in Iceland. That's something to bark about!

  • GUNNIS PET Wolffish Baby Bites 2.5oz

    Item No. 75495
    UPC
    850043701576
    Case Qty:
    32
    MSRP Each
    $ 13.99

    Our Wolffish Baby Bites are super tasty super premium dog treats made from human-grade single ingredient whole Cod meat. Our Wolffish Baby Bites are protein packed! Indulge your dog with these delicious, crunchy treats, or use them to train and reward your best friend.

    Calorie Content:

    (Calculated) ME: 3120 kcal/kg, 89 kcal/oz

    Guaranteed Analysis:

    Crude Protein: 80% (min)
    Crude Fat: 4% (min)
    Crude Fiber: 0.3% (max)
    Moisture: 13% (max)

    Omega-3 Fatty Acids: 1% (min)
    Omega-6 Fatty Acids: 1% (min)

  • GUNNIS PET Wolffish Skin Chewy Sticks 3pcs

    Item No. 75488
    UPC
    850043701347
    UPC-Inner
    850043701354
    Case Qty:
    24
    MSRP Each
    $ 18.79

    Our Wolffish Chewy Sticks are a unique chewing experience that deliver a protein-rich treat dogs absolutely love! The hand wrapped Wolffish Chewy Sticks are super tasty dog chews made from from 100% Cod fish skin. Each Stick is roughly 3-5" in length and full of flavor that your dog will adore. The Sticks have a rough texture and help to remove tartar from your dog's teeth.

    Calorie Content:

    (Calculated) ME: 3180 kcal/kg, 90 kcal/oz

    Guaranteed Analysis:

    Crude Protein: 78% (min)
    Crude Fat: 7.7% (min)
    Crude Fiber: 0.1% (max)
    Moisture: 13% (max)

    Omega-3 Fatty Acids: 1% (min)
    Omega-6 Fatty Acids: 1% (min)

  • GUNNIS PET Wolffish Skin Chewy Sticks 8" (bulk bag 25ct)

    Item No. 75483
    UPC
    850043701163
    UPC-Inner
    850043701170
    Case Qty:
    6
    MSRP Each
    $ 12.79

    Wolffish Chewy Sticks are a unique chewing experience that deliver a protein-rich treat dogs absolutely love! The hand-wrapped Wolffish Chewy Sticks are super tasty dog chews made from 100% Cod fish skin. The Sticks have a rough texture and help to remove tartar from your dog's teeth.

    Guaranteed Analysis

    Crude Protein: 78% (min)

    Crude Fat: 7.7% (min)

    Crude Fiber: 0.1% (max)

    Moisture: 13% (max)

    Calorie Content

    (Calculated) ME: 3180 kcal/kg, 90 kcal/oz

  • GUNNIS PET Wolffish Skin Chips 9oz

    Item No. 75485
    UPC
    850043701255
    Case Qty:
    8
    MSRP Each
    $ 42.89

    Our Wolffish Skin Chips are super tasty dog chews made from from 100% wolffish skin bites of all sizes. Each bag of chips is full of flavor that your dog will adore. Our Wolffish Skin Chips deliver a crunchy chewing experience dogs absolutely love! High digestibility and the chewing helps promote healthy teeth and gums.

    Calorie Content:

    (Calculated) ME: 2910 kcal/kg, 83 kcal/oz

    Guaranteed Analysis:

    Crude Protein: 78% (min)
    Crude Fat: 7.7% (min)
    Crude Fiber: 0.1% (max)
    Moisture: 13% (max)

  • GUNNIS PET Wolffish Skin Shorties 2.5oz

    Item No. 75487
    UPC
    850043701293
    Case Qty:
    18
    MSRP Each
    $ 18.79

    Our Wolffish Skin Shorties are super tasty dog chews made from 100% Wolffish Skin. Each Shortie is 3-5" in length and full of flavor that your dog will adore. Our Wolffish Skin Chips deliver a crunchy chewing experience dogs absolutely love! High digestibility and the chewing helps promote healthy teeth and gums.

    Calorie Content:

    (Calculated) ME: 3180 kcal/kg, 90 kcal/oz

    Guaranteed Analysis:

    Crude Protein: 78% (min)
    Crude Fat: 7.7% (min)
    Crude Fiber: 0.1% (max)
    Moisture: 13% (max)

    Omega-3 Fatty Acids: 1% (min)
    Omega-6 Fatty Acids: 1% (min)

  • GUNNIS PET Wolffish Wafers 5oz

    Item No. 75493
    UPC
    850043701514
    Case Qty:
    16
    MSRP Each
    $ 25.69

    Our Wolffish Wafers are super tasty super premium dog treats made from human-grade single ingredient whole cod filet caught in Iceland. These Wolffish Wafers are both enticing and delicious. The crunchy texture and grooves help scrape away tartar and plaque to help clean your dog’s teeth!

    Ingredients:

    Wolffish

    Calorie Content:

    (Calculated) ME: 3120 kcal/kg, 89 kcal/oz

    Guaranteed Analysis:

    Crude Protein: 80% (min)
    Crude Fat: 4% (min)
    Crude Fiber: 0.3% (max)
    Moisture: 13% (max)

    Omega-3 Fatty Acids: 1% (min)
    Omega-6 Fatty Acids: 1% (min)

  • H2O Dental Care Dissolving Tablets Dog/Cat Pk8

    Item No. 35271
    UPC
    4897030554261
    Case Qty:
    24
    MSRP Each
    $ 15.59

    8 pieces in a pack, helps protect against plaque & tartar build up, for healthier gums & fights doggy breath. Bonus Calcium supplement for strong teeth & bones.

    Contains glucose oxide, an enzyme that is scientifically proven to react with glucose, forming a powerful cleaning agent. It simply keeps the teeth clean.

    Directions:

    To insert tablet, first unplug fountain. Remove water spout, insert 1 block of Dental Care into a silicone slow dissolve sleeve, then place into water outlet and replace spout. Connect power. Check the Dental Care block regularly as it will be visible near the top of the spout. 1 tablet lasts about 4 days in normal use. Replace tablets for complete and continuous care for pets. 

     

    Includes 1 silicone slow dissolving sleeve.

  • H2O Drinking Fountain Cordless for Dog 6L Blue

    Item No. 35268
    UPC
    4897030554384
    Case Qty:
    4
    MSRP Each
    $ 104.99
  • H2O Drinking Fountain for Cat 1-2L BLACK and WHITE

    Item No. 35286
    UPC
    4897030559327
    Case Qty:
    6
    MSRP Each
    $ 36.99
  • H2O Drinking Fountain for Cat 1-2L BLUE

    Item No. 35287
    UPC
    4897030559624
    Case Qty:
    6
    MSRP Each
    $ 36.99
  • H2O Drinking Fountain For Cat or Small Dog 2L Green

    Item No. 35266
    UPC
    4897030554322
    Case Qty:
    6
    MSRP Each
    $ 47.99
  • H2O Drinking Fountain for Dog 6L Green

    Item No. 35269
    UPC
    4897030554292
    Case Qty:
    3
    MSRP Each
    $ 99.99
  • H2O Power Cord Protective Tube

    Item No. 35272
    UPC
    4897030554377
    Case Qty:
    24
    MSRP Each
    $ 9.59

    5 pieces of protective tube for the power cord. Replace the protective tube if there are signs of chewing.

  • H2O Replacement Filters for Drinking Fountains Dog/Cat Pk3

    Item No. 35270
    UPC
    4897030554049
    Case Qty:
    24
    MSRP Each
    $ 8.49

    3 pieces of replacement filter pads, each includes sponge and activated carbon. Recommend to change monthly. 

  • IDENTITY Cat Cage-Free Canadian Duck 24/5.5oz

    Item No. 17222
    UPC
    10856088008103
    UPC-Inner
    856088008106
    Case Qty:
    1
    MSRP Each
    $ 4.19

    INGREDIENTS

    Duck, Duck Broth, Liver, Dried Whole Eggs, Calcium Carbonate, Agar-Agar, Coconut Oil, Choline Chloride, Salt, Taurine, L-Ascorbyl-2-Polyphosphate (source of Vitamin C), Zinc Proteinate, Vitamin E Supplement, Ferrous Sulfate, Iron Proteinate, Zinc Sulfate, Niacin Supplement, Thiamine Mononitrate, Copper Proteinate, Vitamin A Supplement, Sodium Selenite, Manganese Sulfate, Manganese Proteinate, d-Calcium Pantothenate, Pyridoxine Hydrochloride, Riboflavin Supplement, Biotin, Vitamin D3 Supplement, Vitamin B12 Supplement, Calcium Iodate, Folic Acid.

    GUARANTEED ANALYSIS

    Crude Protein (min.) 8.5%, Crude Fat (min.) 8.0%, Crude Fiber (max.) 1.0%, Moisture (max.) 78.0%

    (ME Calculated) 173 kcal/5.5oz can

    Wet Food Reimagined!

    Made in small-batches and thoughtfully crafted using only the finest free-range Canadian Duck, sourced from local farms and delivered to our manufacturing partner's Canadian Kitchen FRESH NEVER FROZEN, our Free-Range Canadian Duck Recipe is a biologically appropriate paleo diet you can trust. 

    A moist pâté, our wet foods can be fed as a complete & balanced meal or protein-rich topper!

  • IDENTITY Cat Cage-Free Cobb Chicken 24/5.5oz

    Item No. 17220
    UPC
    10856088008080
    UPC-Inner
    856088008083
    Case Qty:
    1
    MSRP Each
    $ 3.59

    INGREDIENTS

    Chicken, Chicken Broth, Carrot, Liver, Agar-Agar, Potassium Chloride, Coconut Oil, Choline Chloride, Salt, Taurine, L-Ascorbyl-2-Polyphosphate (source of Vitamin C), Zinc Proteinate, Vitamin E Supplement, Ferrous Sulfate, Iron Proteinate, Zinc Sulfate, Niacin Supplement, Thiamine Mononitrate, Copper Proteinate, Vitamin A Supplement, Sodium Selenite, Manganese Sulfate, Manganese Proteinate, d-Calcium Pantothenate, Pyridoxine Hydrochloride, Riboflavin Supplement, Biotin, Vitamin D3 Supplement, Vitamin B12 Supplement, Calcium Iodate, Folic Acid.

    GUARANTEED ANALYSIS

    Crude Protein (min.) 6.5%, Crude Fat (min.) 5.5%, Crude Fiber (max.) 1.0%, Moisture (max.) 78.0%

    (ME Calculated) 152 kcal/5.5oz can

    Wet Food Reimagined!

    Made in small-batches and thoughtfully crafted using only the finest free-range Cobb Chicken, sourced from local farms and delivered to our manufacturing partner's Canadian Kitchen FRESH NEVER FROZEN, our Free-Range Cobb Chicken Recipe is a biologically appropriate paleo diet you can trust. 

    A moist pâté, our wet foods can be fed as a complete & balanced meal or protein-rich topper!

  • IDENTITY Cat Free-Range NZ Lamb 24/5.5oz

    Item No. 17223
    UPC
    10856088008110
    UPC-Inner
    856088008113
    Case Qty:
    1
    MSRP Each
    $ 4.19

    INGREDIENTS

    Lamb, Lamb Broth, Liver, Carrot, Agar-Agar, Dicalcium Phosphate, Potassium Chloride, Coconut Oil, Choline Chloride, Salt, Taurine, L-Ascorbyl-2-Polyphosphate (source of Vitamin C), Zinc Proteinate, Vitamin E Supplement, Ferrous Sulfate, Iron Proteinate, Zinc Sulfate, Niacin Supplement, Thiamine Mononitrate, Copper Proteinate, Vitamin A Supplement, Sodium Selenite, Manganese Sulfate, Manganese Proteinate, d-Calcium Pantothenate, Pyridoxine Hydrochloride, Riboflavin Supplement, Biotin, Vitamin D3 Supplement, Vitamin B12 Supplement, Calcium Iodate, Folic Acid.

    GUARANTEED ANALYSIS

    Crude Protein (min.) 8.5%, Crude Fat (min.) 8.0%, Crude Fiber (max.) 1.0%, Moisture (max.) 78.0%

    (ME Calculated) 173 kcal/5.5oz can

     

    Wet Food Reimagined!

    Made in small-batches and thoughtfully crafted using only the finest free-range NZ Lamb, sourced from local farms and delivered to our manufacturing partner's Canadian Kitchen FRESH NEVER FROZEN, our Free-Range NZ Lamb Recipe is a biologically appropriate paleo diet you can trust.

    A moist pâté, our wet foods can be fed as a complete & balanced meal or protein-rich topper!

  • IDENTITY Cat Free-Range Prairie Pork 24/5.5oz

    Item No. 17225
    UPC
    10856088008134
    UPC-Inner
    856088008137
    Case Qty:
    1
    MSRP Each
    $ 3.59

    INGREDIENTS

    Pork, Pork Broth, Pork Liver, Carrot, Coconut Oil, Agar-Agar, Potassium Chloride, Choline Chloride, Salt, Taurine, L-Ascorbyl-2-Polyphosphate (source of Vitamin C), Zinc Proteinate, Vitamin E Supplement, Ferrous Sulfate, Iron Proteinate, Zinc Sulfate, Niacin Supplement, Thiamine Mononitrate, Copper Proteinate, Vitamin A Supplement, Sodium Selenite, Manganese Sulfate, Manganese Proteinate, d-Calcium Pantothenate, Pyridoxine Hydrochloride, Riboflavin Supplement, Biotin, Vitamin D3 Supplement, Vitamin B12 Supplement, Calcium Iodate, Folic Acid.

    GUARANTEED ANALYSIS

    Crude Protein (min.) 9.0%, Crude Fat (min.) 2.0%, Crude Fiber (max.) 1.0%, Moisture (max.) 78.0%

    (ME Calculated) 130 kcal/5.5oz can

    Wet Food Reimagined!

    Made in small-batches and thoughtfully crafted using only the finest free-range Prairie Pork, sourced from local farms and delivered to our manufacturing partner's Canadian Kitchen FRESH NEVER FROZEN, our Free-Range Prairie Pork Recipe is a biologically appropriate paleo diet you can trust.

    A moist pâté, our wet foods can be fed as a complete & balanced meal or protein-rich topper!

  • IDENTITY Cat Free-Run Heritage Turkey 24/5.5oz

    Item No. 17221
    UPC
    10856088008097
    UPC-Inner
    856088008090
    Case Qty:
    1
    MSRP Each
    $ 3.59

    INGREDIENTS

    Turkey, Turkey Broth, Liver, Carrot, Agar-Agar, Dicalcium Phosphate, Potassium Chloride, Coconut Oil, Choline Chloride, Salt, Taurine, L-Ascorbyl-2-Polyphosphate (source of Vitamin C), Zinc Proteinate, Vitamin E Supplement, Ferrous Sulfate, Iron Proteinate, Zinc Sulfate, Niacin Supplement, Thiamine Mononitrate, Copper Proteinate, Vitamin A Supplement, Sodium Selenite, Manganese Sulfate, Manganese Proteinate, d-Calcium Pantothenate, Pyridoxine Hydrochloride, Riboflavin Supplement, Biotin, Vitamin D3 Supplement, Vitamin B12 Supplement, Calcium Iodate, Folic Acid.

    GUARANTEED ANALYSIS

    Crude Protein (min.) 8.5%, Crude Fat (min.) 5.0%, Crude Fiber (max.) 1.0%, Moisture (max.) 78.0%

    151 kcal/5.5oz can

    Wet Food Reimagined!

    Made in small-batches and thoughtfully crafted using only the finest free-range Heritage Turkey, sourced from local farms and delivered to our manufacturing partner's Canadian Kitchen FRESH NEVER FROZEN, our Free-Range Heritage Turkey Recipe is a biologically appropriate paleo diet you can trust. 

    A moist pâté, our wet foods can be fed as a complete & balanced meal or protein-rich topper!

  • IDENTITY Cat Free-Run Quail and Turkey 24/5.5oz

    Item No. 17227
    UPC
    10856088008158
    UPC-Inner
    856088008151
    Case Qty:
    1
    MSRP Each
    $ 4.19

    INGREDIENTS

    Quail, Turkey Broth, Turkey, Dried Whole Eggs, Agar-Agar, Calcium Carbonate, Coconut Oil, Potassium Chloride, Choline Chloride, Salt, Taurine, L-Ascorbyl-2-Polyphosphate (source of Vitamin C), Zinc Proteinate, Vitamin E Supplement, Ferrous Sulfate, Iron Proteinate, Zinc Sulfate, Niacin Supplement, Thiamine Mononitrate, Copper Proteinate, Vitamin A Supplement, Sodium Selenite, Manganese Sulfate, Manganese Proteinate, d-Calcium Pantothenate, Pyridoxine Hydrochloride, Riboflavin Supplement, Biotin, Vitamin D3 Supplement, Vitamin B12 Supplement, Calcium Iodate, Folic Acid.

    GUARANTEED ANALYSIS

    Crude Protein (min.) 10.0%, Crude Fat (min.) 4.0%, Crude Fiber (max.) 1.0%, Moisture (max.) 78.0%

    (ME Calculated) 146 kcal/5.5oz can

    Wet Food Reimagined!

    Made in small-batches and thoughtfully crafted using only the finest free-range Quail & Turkey, sourced from local farms and delivered to our manufacturing partner's Canadian Kitchen FRESH NEVER FROZEN, our Free-Range Quail & Turkey Recipe is a biologically appropriate paleo diet you can trust.

    A moist pâté, our wet foods can be fed as a complete & balanced meal or protein-rich topper!

  • IDENTITY Cat Gently Cooked Samples (5 per recipe) 25ct

    Item No. 17263
    UPC
    10856088008649
    Case Qty:
    1
    MSRP Each
  • IDENTITY Cat Grass-Fed Angus Beef 24/5.5oz

    Item No. 17224
    UPC
    10856088008127
    UPC-Inner
    856088008120
    Case Qty:
    1
    MSRP Each
    $ 3.59

    INGREDIENTS

    Beef, Beef Broth, Beef Liver, Carrot, Calcium Carbonate, Agar-Agar, Coconut Oil, Dicalcium Phosphate, Choline Chloride, Salt, Taurine, L-Ascorbyl-2-Polyphosphate (source of Vitamin C), Zinc Proteinate, Vitamin E Supplement, Ferrous Sulfate, Iron Proteinate, Zinc Sulfate, Niacin Supplement, Thiamine Mononitrate, Copper Proteinate, Vitamin A Supplement, Sodium Selenite, Manganese Sulfate, Manganese Proteinate, d-Calcium Pantothenate, Pyridoxine Hydrochloride, Riboflavin Supplement, Biotin, Vitamin D3 Supplement, Vitamin B12 Supplement, Calcium Iodate, Folic Acid.

    GUARANTEED ANALYSIS

    Crude Protein (min.) 9.5%, Crude Fat (min.) 6.0%, Crude Fiber (max.) 1.0%, Moisture (max.) 78.0%

    160 kcal/5.5oz can

    Wet Food Reimagined!

    Made in small-batches and thoughtfully crafted using only the finest grass-fed Angus Beef, sourced from local farms and delivered to our manufacturing partner's Canadian Kitchen FRESH NEVER FROZEN, our Grass-Fed Angus Beef Recipe is a biologically appropriate paleo diet you can trust. 

    A moist pâté, our wet foods can be fed as a complete & balanced meal or protein-rich topper!

  • IDENTITY Cat Imagine 95% Beef Gently Cooked 12/6oz

    Item No. 17260
    UPC
    10856088008608
    UPC-Inner
    856088008588
    Case Qty:
    1
    MSRP Each
    $ 7.99

    A Human-Grade Gently Cooked Cat Food

    Wet Food Reimagined

    THIS IS A FROZEN PRODUCT SUBJECT TO OUR FROZEN RETURN POLICY.

    Meal prep for pups!

    Made in small-batches and thoughtfully crafted using only the finest sustainable Beef, sourced from local farms, our imagine Gently Cooked 95% Beef Cat Food is a Human-Grade grain-free, potato-free, legume & pea-free biologically appropriate paleo diet you can trust.

    1.5-3x more meat than comparable diets.

    Simplest complete & balance diets on the market with entirely whole
    foods ingredients

    This product uses 90% Lean | 10% Fat Beef

    • 95% Free-Range & Grass-Fed Beef
    • 100% Human-Grade
    • No Synthetic Vitamins or Minerals*
    • No Mechanically De-boned (MDM) or Mechanically Separated Meats (MSM)
    • No thickeners like guar-gum, cassia gum, xanthan gum or carrageenan
    • No fish oil
    • No Grain, Gluten, Potato or Legumes/Peas
    • Limited Ingredient Diet
    • Single Protein Source
    • Coconut Oil
    • Ideal for cats with food sensitivities, sensitive stomachs, and digestive issues

    *except taurine

    Our gently cooked diets are nutrient dense!*

    INGREDIENTS:

    Beef, Beef Heart, Carrots, Spinach, Butternut Squash, Apples, Blueberries, Organic Coconut Oil, Taurine, Turmeric, Dried Egg Shell, Sea Salt

    GUARANTEED ANALYSIS

    Crude Protein (min.) 11.5%, Crude Fat (min.) 9.0%, Crude Fiber (max.) 1.0%, Moisture (max.) 77.0%

    CALORIE CONTENT

    Calorie Content (ME Calculated) 1340 kcal/kg, 134.0 kcal/100g, 227.9 kcal/6 oz pouch

  • IDENTITY Cat Imagine 95% Bison Gently Cooked 12/6oz

    Item No. 17262
    UPC
    10856088008622
    UPC-Inner
    856088008601
    Case Qty:
    1
    MSRP Each
    $ 7.99

    A Human-Grade Gently Cooked Cat Food

    Wet Food Reimagined

    THIS IS A FROZEN PRODUCT SUBJECT TO OUR FROZEN RETURN POLICY.

    Meal prep for pups!

    Made in small-batches and thoughtfully crafted using only the finest sustainable Bison, sourced from local farms, our imagine Gently Cooked 95% Bison Cat Food is a Human-Grade grain-free, potato-free, legume & pea-free biologically appropriate paleo diet you can trust.

    1.5-3x more meat than comparable diets.

    Simplest complete & balance diets on the market with entirely whole
    foods ingredients

    This product uses 90% Lean | 10% Fat Bison

    • 95% Free-Range & Grass-Fed Bison
    • 100% Human-Grade
    • No Synthetic Vitamins or Minerals*
    • No Mechanically De-boned (MDM) or Mechanically Separated Meats (MSM)
    • No thickeners like guar-gum, cassia gum, xanthan gum or carrageenan
    • No fish oil
    • No Grain, Gluten, Potato or Legumes/Peas
    • Limited Ingredient Diet
    • Single Protein Source
    • Coconut Oil
    • Ideal for cats with food sensitivities, sensitive stomachs, and digestive issues

    *except taurine

    Our gently cooked diets are nutrient dense!*

    INGREDIENTS:

    Bison, Bison Heart, Bison Liver, Carrots, Spinach, Butternut Squash, Apples, Blueberries, Organic Coconut Oil, Taurine, Turmeric, Dried Egg Shell, Sea Salt

    GUARANTEED ANALYSIS

    Crude Protein (min.) 18.0%, Crude Fat (min.) 8.0%, Crude Fiber (max.) 1.0%, Moisture (max.) 77.0%

    CALORIE CONTENT

    Calorie Content (ME Calculated) 1330 kcal/kg, 133.0 kcal/100g, 226.2 kcal/6 oz pouch

  • IDENTITY Cat Imagine 95% Chicken Gently Cooked 12/6oz

    Item No. 17258
    UPC
    10856088008585
    UPC-Inner
    856088008588
    Case Qty:
    1
    MSRP Each
    $ 7.99

    A Human-Grade Gently Cooked Cat Food

    Wet Food Reimagined

    THIS IS A FROZEN PRODUCT SUBJECT TO OUR FROZEN RETURN POLICY.

    Meal prep for pups!

    Made in small-batches and thoughtfully crafted using only the finest sustainable Chicken, sourced from local farms, our imagine Gently Cooked 95% Chicken Cat Food is a Human-Grade grain-free, potato-free, legume & pea-free biologically appropriate paleo diet you can trust.

    1.5-3x more meat than comparable diets.

    Simplest complete & balance diets on the market with entirely whole
    foods ingredients

    This product uses sustainable chicken

    • 95% Free-Range & Grass-Fed Chicken
    • 100% Human-Grade
    • No Synthetic Vitamins or Minerals*
    • No Mechanically De-boned (MDM) or Mechanically Separated Meats (MSM)
    • No thickeners like guar-gum, cassia gum, xanthan gum or carrageenan
    • No fish oil
    • No Grain, Gluten, Potato or Legumes/Peas
    • Limited Ingredient Diet
    • Single Protein Source
    • Coconut Oil
    • Ideal for cats with food sensitivities, sensitive stomachs, and digestive issues

    *except taurine

    Our gently cooked diets are nutrient dense!*

    INGREDIENTS:

    Chicken, Chicken Heart, Chicken Gizzard, Chicken Liver, Carrots, Spinach, Butternut Squash, Apples, Blueberries, Organic Coconut Oil, Taurine, Turmeric, Dried Egg Shell, Sea Salt

    GUARANTEED ANALYSIS

    Crude Protein (min.) 17.0%, Crude Fat (min.) 8.0%, Crude Fiber (max.) 1.0%, Moisture (max.) 77.0%

    CALORIE CONTENT

    Calorie Content (ME Calculated) 1360 kcal/kg, 136.0 kcal/100g, 231.3 kcal/6 oz pouch

  • IDENTITY Cat Imagine 95% Pork Gently Cooked 12/6oz

    Item No. 17261
    UPC
    10856088008615
    UPC-Inner
    856088008595
    Case Qty:
    1
    MSRP Each
    $ 7.99

    A Human-Grade Gently Cooked Cat Food

    Wet Food Reimagined

    THIS IS A FROZEN PRODUCT SUBJECT TO OUR FROZEN RETURN POLICY.

    Meal prep for pups!

    Made in small-batches and thoughtfully crafted using only the finest sustainable Pork, sourced from local farms, our imagine Gently Cooked 95% Pork Cat Food is a Human-Grade grain-free, potato-free, legume & pea-free biologically appropriate paleo diet you can trust.

    1.5-3x more meat than comparable diets.

    Simplest complete & balance diets on the market with entirely whole
    foods ingredients

    This product uses 85% Lean | 15% Fat Pork

    • 95% Free-Range & Grass-Fed Pork
    • 100% Human-Grade
    • No Synthetic Vitamins or Minerals*
    • No Mechanically De-boned (MDM) or Mechanically Separated Meats (MSM)
    • No thickeners like guar-gum, cassia gum, xanthan gum or carrageenan
    • No fish oil
    • No Grain, Gluten, Potato or Legumes/Peas
    • Limited Ingredient Diet
    • Single Protein Source
    • Coconut Oil
    • Ideal for cats with food sensitivities, sensitive stomachs, and digestive issues

    *except taurine

    Our gently cooked diets are nutrient dense!*

    INGREDIENTS:

    Pork, Pork Heart, Carrots, Spinach, Butternut Squash, Apples, Blueberries, Organic Coconut Oil, Taurine, Turmeric, Dried Egg Shell, Sea Salt

    GUARANTEED ANALYSIS

    Crude Protein (min.) 16.0%, Crude Fat (min.) 8.0%, Crude Fiber (max.) 1.0%, Moisture (max.) 77.0%

    CALORIE CONTENT

    Calorie Content (ME Calculated) 1270 kcal/kg, 127.0 kcal/100g, 216.0 kcal/6 oz pouch

  • IDENTITY Cat Imagine 95% Turkey Gently Cooked 12/6oz

    Item No. 17259
    UPC
    10856088008592
    UPC-Inner
    856088008595
    Case Qty:
    1
    MSRP Each
    $ 7.99

    A Human-Grade Gently Cooked Cat Food

    Wet Food Reimagined

    THIS IS A FROZEN PRODUCT SUBJECT TO OUR FROZEN RETURN POLICY.

    Meal prep for pups!

    Made in small-batches and thoughtfully crafted using only the finest sustainable Turkey, sourced from local farms, our imagine Gently Cooked 95% Turkey Cat Food is a Human-Grade grain-free, potato-free, legume & pea-free biologically appropriate paleo diet you can trust.

    1.5-3x more meat than comparable diets.

    Simplest complete & balance diets on the market with entirely whole
    foods ingredients

    This product uses sustainable turkey

    • 95% Free-Range & Grass-Fed Turkey
    • 100% Human-Grade
    • No Synthetic Vitamins or Minerals*
    • No Mechanically De-boned (MDM) or Mechanically Separated Meats (MSM)
    • No thickeners like guar-gum, cassia gum, xanthan gum or carrageenan
    • No fish oil
    • No Grain, Gluten, Potato or Legumes/Peas
    • Limited Ingredient Diet
    • Single Protein Source
    • Coconut Oil
    • Ideal for cats with food sensitivities, sensitive stomachs, and digestive issues

    *except taurine

    Our gently cooked diets are nutrient dense!*

    INGREDIENTS:

    Turkey, Chicken Heart, Chicken Gizzard, Chicken Liver, Carrots, Spinach, Butternut Squash, Apples, Blueberries, Organic Coconut Oil, Taurine, Turmeric, Dried Egg Shell, Sea Salt

    GUARANTEED ANALYSIS

    Crude Protein (min.) 13.5%, Crude Fat (min.) 4.5%, Crude Fiber (max.) 1.0%, Moisture (max.) 77.0%

    CALORIE CONTENT

    Calorie Content (ME Calculated) 1100 kcal/kg, 110.0 kcal/100g, 187.1 kcal/6 oz pouch

  • IDENTITY Cat Persona Free-Range French Rabbit 24/3oz

    Item No. 17229
    UPC
    10856088008257
    UPC-Inner
    856088008250
    Case Qty:
    1
    MSRP Each
    $ 4.29

    A Limited Ingredient Diet & Hypoallergenic Cat Food

    Wet Food Reimagined

    Made in small-batches and thougtfully crafted using only the finest Free-Range European Rabbit, sourced from local farms and delivered to our manufacturing partner's Canadian Kitchen FRESH NEVER FROZEN, our European Rabbit Cat Food is a biologically appropriate paleo diet you can trust.

    • 80% European Rabbit & Rabbit Broth
    • No Grain, Gluten, Potato or Legumes
    • Limited Ingredient Cat Food
    • High-meat content from responsible & sustainable sources
    • Hypoallergenic Cat Food
    • Coconut Oil
    • Ideal for cats with food sensitivities, sensitive stomachs, and digestive issues
    A moist pâté, our wet foods can be fed as a complete & balanced meal or protein-rich topper!

    INGREDIENTS:

    Rabbit, Rabbit Broth, Coconut Oil, Pumpkin, Carrots, Kale, Calcium Carbonate, Dicalcium Phosphate, Agar-Agar, Salt, Choline Chloride, Taurine, L-Ascorbyl-2-Polyphosphate (source of Vitamin C), Zinc Proteinate, Vitamin E Supplement, Ferrous Sulfate, Iron Proteinate, Zinc Sulfate, Niacin Supplement, Thiamine Mononitrate, Copper Proteinate, Vitamin A Supplement, Manganese Proteinate, Pyridoxine Hydrochloride, d-Calcium Pantothenate, Riboflavin Supplement, Sodium Selenite, Manganese Sulfate, Vitamin B12, Calcium Iodate, Folic Acid, Biotin, Vitamin D3 Supplement

    GUARANTEED ANALYSIS

    Crude Protein (min.) 5.5%, Crude Fat (min.) 4.5%, Crude Fiber (max.) 1.5%, Moisture (max.) 78.0%

    CALORIE CONTENT

    (ME Calculated) 940 kcal/kg, 94 kcal/100g, 79.9 kcal/3oz can

  • IDENTITY Cat Persona Free-Range North American Bison 24/3oz

    Item No. 17228
    UPC
    10856088008240
    UPC-Inner
    856088008243
    Case Qty:
    1
    MSRP Each
    $ 4.29

    A Limited Ingredient Diet & Hypoallergenic Cat Food

    Wet Food Reimagined

    Made in small-batches and thoughtfully crafted using only the finest Free-Range North American Bison, sourced from local farms and delivered to our manufacturing partner's Canadian Kitchen FRESH NEVER FROZEN, our North American Bison Cat Food is a biologically appropriate paleo diet you can trust.

    • 95% North American Bison & Bison Broth
    • No Grain, Gluten, Potato or Legumes
    • Limited Ingredient Cat Food
    • High-meat content from responsible & sustainable sources
    • Hypoallergenic Cat Food
    • Coconut Oil
    • Ideal for cats with food sensitivities, sensitive stomachs, and digestive issues
    A moist pâté, our wet foods can be fed as a complete & balanced meal or protein-rich topper!

    INGREDIENTS:

    Bison, Bison Broth, Carrots, Calcium Carbonate, Coconut Oil, Agar-Agar, Dicalcium Phosphate, Kale, Salt, Choline Chloride, Taurine, L-Ascorbyl-2-Polyphosphate (source of Vitamin C), Zinc Proteinate, Vitamin E Supplement, Ferrous Sulfate, Iron Proteinate, Zinc Sulfate, Niacin Supplement, Thiamine Mononitrate, Copper Proteinate, Vitamin A Supplement, Manganese Proteinate, Pyridoxine Hydrochloride, d-Calcium Pantothenate, Riboflavin Supplement, Sodium Selenite, Manganese Sulfate, Vitamin B12, Calcium Iodate, Folic Acid, Biotin, Vitamin D3 Supplement

    GUARANTEED ANALYSIS

    Crude Protein (min.) 8.5%, Crude Fat (min.) 6.0%, Crude Fiber (max.) 1.0%, Moisture (max.) 78.0%

    CALORIE CONTENT

    (ME Calculated) 1060 kcal/kg, 106 kcal/100g, 90.1 kcal/3oz can

  • IDENTITY Cat Persona Free-Range North American Quail 24/3oz

    Item No. 17230
    UPC
    10856088008264
    UPC-Inner
    856088008267
    Case Qty:
    1
    MSRP Each
    $ 4.29

    A Limited Ingredient Diet & Hypoallergenic Cat Food

    Wet Food Reimagined

    Made in small-batches and thoughtfully crafted using only the finest Free-Range North American Quail, sourced from local farms and delivered to our manufacturing partner's Canadian Kitchen FRESH NEVER FROZEN, our North American Quail Cat Food is a biologically appropriate paleo diet you can trust.

    • 95% North American Quail & Quail Broth
    • No Grain, Gluten, Potato or Legumes
    • Limited Ingredient Cat Food
    • High-meat content from responsible & sustainable sources
    • Hypoallergenic Cat Food
    • Coconut Oil
    • Ideal for cats with food sensitivities, sensitive stomachs, and digestive issues
    A moist pâté, our wet foods can be fed as a complete & balanced meal or protein-rich topper!

    INGREDIENTS:

    Quail, Quail Broth, Carrots, Calcium Carbonate, Coconut Oil, Kale, Agar-Agar, Dicalcium Phosphate, Choline Chloride, Salt, Taurine, L-Ascorbyl-2-Polyphosphate (source of Vitamin C), Zinc Proteinate, Vitamin E Supplement, Ferrous Sulfate, Iron Proteinate, Zinc Sulfate, Niacin Supplement, Thiamine Mononitrate, Copper Proteinate, Vitamin A Supplement, Manganese Proteinate, Pyridoxine Hydrochloride, d-Calcium Pantothenate, Riboflavin Supplement, Sodium Selenite, Manganese Sulfate, Vitamin B12, Calcium Iodate, Folic Acid, Biotin, Vitamin D3 Supplement

    GUARANTEED ANALYSIS

    Crude Protein (min.) 5.5%, Crude Fat (min.) 8.0%, Crude Fiber (max.) 1.0%, Moisture (max.) 78.0%

    CALORIE CONTENT

    (ME Calculated) 1180 kcal/kg, 118 kcal/100g, 100.3 kcal/3oz can

  • IDENTITY Cat Wild-Caught Atlantic SalmonNHerring 24/5.5oz

    Item No. 17226
    UPC
    10856088008141
    UPC-Inner
    856088008144
    Case Qty:
    1
    MSRP Each
    $ 4.19

    INGREDIENTS

    Salmon, Salmon Broth, Herring, Carrot, Dicalcium Phosphate, Agar-Agar, Coconut Oil, Choline Chloride, Salt, Taurine, L-Ascorbyl-2-Polyphosphate (source of Vitamin C), Zinc Proteinate, Vitamin E Supplement, Ferrous Sulfate, Iron Proteinate, Zinc Sulfate, Niacin Supplement, Thiamine Mononitrate, Copper Proteinate, Vitamin A Supplement, Sodium Selenite, Manganese Sulfate, Manganese Proteinate, d-Calcium Pantothenate, Pyridoxine Hydrochloride, Riboflavin Supplement, Biotin, Vitamin D3 Supplement, Vitamin B12 Supplement, Calcium Iodate, Folic Acid.

    GUARANTEED ANALYSIS

    Crude Protein (min.) 7.0%, Crude Fat (min.) 6.5%, Crude Fiber (max.) 1.0%, Moisture (max.) 78.0%

    (ME Calculated) 160 kcal/5.5oz can

    Wet Food Reimagined!

    Made in small-batches and thoughtfully crafted using only the finest sustainable Atlantic Salmon & Herring, sourced from local farms and delivered to our manufacturing partner's Canadian Kitchen FRESH NEVER FROZEN, our Sustainable Atlantic Salmon & Herring Recipe is a biologically appropriate paleo diet you can trust.

    A moist pâté, our wet foods can be fed as a complete & balanced meal or protein-rich topper!

  • IDENTITY Dog Believe Beef and Rice Gently Cooked 8/14oz

    Item No. 17255
    UPC
    10856088008547
    UPC-Inner
    856088008540
    Case Qty:
    1
    MSRP Each
    $ 12.59

    A Human-Grade Gently Cooked Dog Food

    Wet Food Reimagined

    THIS IS A FROZEN PRODUCT SUBJECT TO OUR FROZEN RETURN POLICY.

    Meal prep for pups!

    Made in small-batches and thoughtfully crafted using only the finest sustainable Beef, sourced from local farms, our imagine Gently Cooked Beef & Rice Dog Food is a Human-Grade grain-free, potato-free, legume & pea-free biologically appropriate paleo diet you can trust.

    1.5-3x more meat than comparable diets like A Pup Above, Farmer's Dog, Ollie, Nom, Fresh Pet, Just Food For Dogs, Open Farm & Raised Right

    Simplest complete & balance diets on the market with entirely whole
    foods ingredients

    70% Meat | 30% Rice

    90% Lean | 10% Fat Beef

    Ideal for shelter dogs, rescues, puppies adjusting to food, sensitive pets or pets overcoming illness

    • 70% Free-Range & Grass-Fed Beef
    • 100% Human-Grade
    • No Synthetic Vitamins or Minerals
    • No Mechanically De-boned (MDM) or Mechanically Separated Meats (MSM)
    • No thickeners like guar-gum, cassia gum, xanthan gum or carrageenan
    • No fish oil
    • No Grain, Gluten, Potato or Legumes/Peas
    • Limited Ingredient Diet
    • Single Protein Source
    • Coconut Oil
    • Ideal for dogs with food sensitivities, sensitive stomachs, and digestive issues

    Our gently cooked diets are nutrient dense!*

    • 1 - 7lb. box feeds a 5-10 lb. dog for 1 month (32 days) at approx. $3.75/day
    • 1 - 7lb. box feeds a medium 20-30 lb. dog for 2 weeks at approx. $7.50/day
    • 1 - 7lb. box feeds a 40-50 lb. dog for 1 week (8 days) at approx. $13.99/day
    *amount of feeding may vary based on pets' individual lifestyle factors

    Our gently cooked foods can be fed as a complete & balanced meal or protein-rich topper!

    INGREDIENTS:

    Beef, Beef Heart, White Rice, Turmeric, Cinnamon, Dried Egg Shell, Sea Salt

    GUARANTEED ANALYSIS

    Crude Protein (min.) 13.5%, Crude Fat (min.) 3.5%, Crude Fiber (max.) 2.0%, Moisture (max.) 70.0%

    CALORIE CONTENT

    Calorie Content (ME Calculated) 1295 kcal/kg, 129.5 kcal/100g, 514.0 kcal/14 oz pouch

    ADULT FEEDING GUIDELINES:

    Feed 1/4 pouch (3.5 oz) imagine by identity for each 5-10 lbs. of body weight per day.

    To Feed As a Topper:
    Reduce dry amount fed by 1/4 cup for every 1/4 cup of imagine by identity.

    FEEDING INSTRUCTIONS

    Amount of food your dog requires will depend on activity, age, environment and breed. To serve, simple thaw in the refrigerator the night before feeding, scoop and serve or place in warm water for 15 minutes prior to serving. The unused portion can be safely refrigerated for 5 to 7 days - do not refreeze once opened. Discard uneaten portion after 2 hours. Always provide access to fresh clean water. 

  • IDENTITY Dog Believe Chicken and Rice Gently Cooked 8/14oz

    Item No. 17254
    UPC
    10856088008530
    UPC-Inner
    856088008533
    Case Qty:
    1
    MSRP Each
    $ 15.99

    A Human-Grade Gently Cooked Dog Food

    Wet Food Reimagined

    THIS IS A FROZEN PRODUCT SUBJECT TO OUR FROZEN RETURN POLICY.

    Meal prep for pups!

    Made in small-batches and thoughtfully crafted using only the finest sustainable Chicken, sourced from local farms, our imagine Gently Cooked Chicken & Rice Dog Food is a Human-Grade grain-free, potato-free, legume & pea-free biologically appropriate paleo diet you can trust.

    1.5-3x more meat than comparable diets like A Pup Above, Farmer's Dog, Ollie, Nom, Fresh Pet, Just Food For Dogs, Open Farm & Raised Right

    Simplest complete & balance diets on the market with entirely whole
    foods ingredients

    70% Meat | 30% Rice

    Ideal for shelter dogs, rescues, puppies adjusting to food, sensitive pets or pets overcoming illness

    • 70% Sustainable Chicken
    • 100% Human-Grade
    • No Synthetic Vitamins or Minerals
    • No Mechanically De-boned (MDM) or Mechanically Separated Meats (MSM)
    • No thickeners like guar-gum, cassia gum, xanthan gum or carrageenan
    • No fish oil
    • No Grain, Gluten, Potato or Legumes/Peas
    • Limited Ingredient Diet
    • Single Protein Source
    • Coconut Oil
    • Ideal for dogs with food sensitivities, sensitive stomachs, and digestive issues

    Our gently cooked diets are nutrient dense!*

    • 1 - 7lb. box feeds a 5-10 lb. dog for 1 month (32 days) at approx. $3.75/day
    • 1 - 7lb. box feeds a medium 20-30 lb. dog for 2 weeks at approx. $7.50/day
    • 1 - 7lb. box feeds a 40-50 lb. dog for 1 week (8 days) at approx. $13.99/day
    *amount of feeding may vary based on pets' individual lifestyle factors

    Our gently cooked foods can be fed as a complete & balanced meal or protein-rich topper!

    INGREDIENTS:

    Chicken, Chicken Heart, Chicken Gizzard, Chicken Liver, White Rice, Turmeric, Cinnamon, Dried Egg Shell, Sea Salt

    GUARANTEED ANALYSIS

    Crude Protein (min.) 16.0%, Crude Fat (min.) 1.5%, Crude Fiber (max.) 2.0%, Moisture (max.) 73.0%

    CALORIE CONTENT

    Calorie Content (ME Calculated) 1090 kcal/kg, 109.0 kcal/100g, 432.6 kcal/14 oz pouch

    ADULT FEEDING GUIDELINES:

    To Feed As a Meal: 
    Feed 1/4 pouch (3.5 oz) imagine by identity for each 5-10 lbs. of body weight per day.

    To Feed As a Topper:
    Reduce dry amount fed by 1/4 cup for every 1/4 cup of imagine by identity.

    FEEDING INSTRUCTIONS

    Amount of food your dog requires will depend on activity, age, environment and breed. To serve, simple thaw in the refrigerator the night before feeding, scoop and serve or place in warm water for 15 minutes prior to serving. The unused portion can be safely refrigerated for 5 to 7 days - do not refreeze once opened. Discard uneaten portion after 2 hours. Always provide access to fresh clean water. 

  • IDENTITY Dog Cage-Free Canadian Duck 12/13oz

    Item No. 17203
    UPC
    10856088008028
    UPC-Inner
    856088008021
    Case Qty:
    1
    MSRP Each
    $ 6.79

    INGREDIENTS

    Duck, Duck Broth, Liver, Dried Whole Eggs, Calcium Carbonate, Agar-Agar, Coconut Oil, Choline Chloride, Salt, Taurine, L-Ascorbyl-2-Polyphosphate (source of Vitamin C), Zinc Proteinate, Vitamin E Supplement, Ferrous Sulfate, Iron Proteinate, Zinc Sulfate, Niacin Supplement, Thiamine Mononitrate, Copper Proteinate, Vitamin A Supplement, Sodium Selenite, Manganese Sulfate, Manganese Proteinate, d-Calcium Pantothenate, Pyridoxine Hydrochloride, Riboflavin Supplement, Biotin, Vitamin D3 Supplement, Vitamin B12 Supplement, Calcium Iodate, Folic Acid.

    GUARANTEED ANALYSIS

    Crude Protein (min.) 8.5%, Crude Fat (min.) 8.0%, Crude Fiber (max.) 1.0%, Moisture (max.) 78.0%

    (ME Calculated) 1110 kcal/kg, 111 kcal/100g

    Wet Food Reimagined!

    Made in small-batches and thoughtfully crafted using only the finest free-range Canadian Duck, sourced from local farms and delivered to our manufacturing partner's Canadian Kitchen FRESH NEVER FROZEN, our Free-Range Canadian Duck Recipe is a biologically appropriate paleo diet you can trust. 

    A moist pâté, our wet foods can be fed as a complete & balanced meal or protein-rich topper!

  • IDENTITY Dog Cage-Free Cobb Chicken 12/13oz

    Item No. 17201
    UPC
    00856088008168
    UPC-Inner
    856088008007
    Case Qty:
    1
    MSRP Each
    $ 6.39

    Ingredients

    Chicken, Chicken Broth, Carrot, Liver, Agar-Agar, Potassium Chloride, Coconut Oil, Choline Chloride, Salt, Zinc Proteinate, Vitamin E Supplement, L-Ascorbyl-2-Polyphosphate (source of Vitamin C), Ferrous Sulfate, Zinc Sulfate, Iron Proteinate, Copper Proteinate, Thiamine Mononitrate, Selenium Yeast, Niacin Supplement, d-Calcium Pantothenate, Vitamin A Supplement, Manganese Sulfate, Riboflavin Supplement, Manganese Proteinate, Vitamin D3 Supplement, Vitamin B12 Supplement, Pyridoxine Hydrochloride, Calcium Iodate, Folic Acid.

    Guaranteed Analysis

    Crude Protein (Min.) 6.5%, Crude Fat (Min.) 5.5%, Crude Fiber (Max.) 1.0%, Moisture (Max.) 78.0%

     388 kcal/13oz can

    Wet Food Reimagined!

    Made in small-batches and thoughtfully crafted using only the finest free-range Cobb Chicken, sourced from local farms and delivered to our manufacturing partner's Canadian Kitchen FRESH NEVER FROZEN, our Free-Range Cobb Chicken Recipe is a biologically appropriate paleo diet you can trust. 

    A moist pâté, our wet foods can be fed as a complete & balanced meal or protein-rich topper!

  • IDENTITY Dog Free-Range NZ Lamb 12/13oz

    Item No. 17204
    UPC
    10856088008035
    UPC-Inner
    856088008038
    Case Qty:
    1
    MSRP Each
    $ 6.79

    INGREDIENTS

    Lamb, Lamb Broth, Liver, Carrot, Agar-Agar, Dicalcium Phosphate, Potassium Chloride, Coconut Oil, Choline Chloride, Salt, Zinc Proteinate, Vitamin E Supplement , L-Ascorbyl-2-Polyphosphate (source of Vitamin C), Ferrous Sulfate, Zinc Sulfate, Iron Proteinate, Copper Proteinate, Thiamine Mononitrate, Selenium Yeast, Niacin Supplement, d-Calcium Pantothenate, Vitamin A Supplement, Manganese Sulfate, Riboflavin Supplement, Manganese Proteinate, Vitamin D3 Supplement, Vitamin B12 Supplement, Pyridoxine Hydrochloride, Calcium Iodate, Folic Acid.

    GUARANTEED ANALYSIS

    Crude Protein (min.) 7.5%, Crude Fat (min.) 7.0%, Crude Fiber (max.) 1.0%, Moisture (max.) 78.0%

    (ME Calculated) 415 kcal/13oz can

     

    Wet Food Reimagined!

    Made in small-batches and thoughtfully crafted using only the finest free-range NZ Lamb, sourced from local farms and delivered to our manufacturing partner's Canadian Kitchen FRESH NEVER FROZEN, our Free-Range NZ Lamb Recipe is a biologically appropriate paleo diet you can trust.

    A moist pâté, our wet foods can be fed as a complete & balanced meal or protein-rich topper!

  • IDENTITY Dog Free-Range Prairie Pork 12/13oz

    Item No. 17206
    UPC
    10856088008059
    UPC-Inner
    856088008052
    Case Qty:
    1
    MSRP Each
    $ 6.39

    INGREDIENTS

    Pork, Pork Broth, Pork Liver, Carrot, Coconut Oil, Agar-Agar, Potassium Chloride, Choline Chloride, Salt, Zinc Proteinate, Vitamin E Supplement, L-Ascorbyl-2-Polyphosphate (source of Vitamin C), Ferrous Sulfate, Zinc Sulfate, Iron Proteinate, Copper Proteinate, Thiamine Mononitrate, Selenium Yeast, Niacin Supplement, d-Calcium Pantothenate, Vitamin A Supplement, Manganese Sulfate, Riboflavin Supplement, Manganese Proteinate, Vitamin D3 Supplement, Vitamin B12 Supplement, Pyridoxine Hydrochloride, Calcium Iodate, Folic Acid.

    GUARANTEED ANALYSIS

    Crude Protein (min.) 9.0%, Crude Fat (min.) 2.0%, Crude Fiber (max.) 1.0%, Moisture (max.) 78.0%

    (ME Calculated) 319 kcal/13oz can

    Wet Food Reimagined!

    Made in small-batches and thoughtfully crafted using only the finest free-range Prairie Pork, sourced from local farms and delivered to our manufacturing partner's Canadian Kitchen FRESH NEVER FROZEN, our Free-Range Prairie Pork Recipe is a biologically appropriate paleo diet you can trust.

    A moist pâté, our wet foods can be fed as a complete & balanced meal or protein-rich topper!

  • IDENTITY Dog Free-Run Heritage Turkey 12/13oz

    Item No. 17202
    UPC
    10856088008011
    UPC-Inner
    856088008014
    Case Qty:
    1
    MSRP Each
    $ 6.39

    Ingredients

    Turkey, Turkey Broth, Liver, Carrot, Agar-Agar, Dicalcium Phosphate, Potassium Chloride, Coconut Oil, Choline Chloride, Salt, Zinc Proteinate, Vitamin E Supplement , L-Ascorbyl-2-Polyphosphate (source of Vitamin C), Ferrous Sulfate, Zinc Sulfate, Iron Proteinate, Copper Proteinate, Thiamine Mononitrate, Selenium Yeast, Niacin Supplement, d-Calcium Pantothenate, Vitamin A Supplement, Manganese Sulfate, Riboflavin Supplement, Manganese Proteinate, Vitamin D3 Supplement, Vitamin B12 Supplement, Pyridoxine Hydrochloride, Calcium Iodate, Folic Acid.

    Guaranteed Analysis

    Crude Protein (Min.) 8.5%, Crude Fat (Min.) 5.0%, Crude Fiber (Max.) 1.0%, Moisture (Max.) 78.0%

    (ME Calculated) 376 kcal/13oz can

    Wet Food Reimagined!

    Made in small-batches and thoughtfully crafted using only the finest free-range Heritage Turkey, sourced from local farms and delivered to our manufacturing partner's Canadian Kitchen FRESH NEVER FROZEN, our Free-Range Heritage Turkey Recipe is a biologically appropriate paleo diet you can trust. 

    A moist pâté, our wet foods can be fed as a complete & balanced meal or protein-rich topper!

     

  • IDENTITY Dog Free-Run Quail and Turkey 12/13oz

    Item No. 17208
    UPC
    10856088008073
    UPC-Inner
    856088008076
    Case Qty:
    1
    MSRP Each
    $ 6.79

    INGREDIENTS

    Quail, Turkey Broth, Turkey, Dried Whole Eggs, Agar-Agar, Calcium Carbonate, Coconut Oil, Potassium Chloride, Choline Chloride, Salt, Zinc Proteinate, Vitamin E Supplement, L-Ascorbyl-2-Polyphosphate (source of Vitamin C), Ferrous Sulfate, Zinc Sulfate, Iron Proteinate, Copper Proteinate, Thiamine Mononitrate, Selenium Yeast, Niacin Supplement, d-Calcium Pantothenate, Vitamin A Supplement, Manganese Sulfate, Riboflavin Supplement, Manganese Proteinate, Vitamin D3 Supplement, Vitamin B12 Supplement, Pyridoxine Hydrochloride, Calcium Iodate, Folic Acid.

    GUARANTEED ANALYSIS

    Crude Protein (min.) 10.0%, Crude Fat (min.) 4.0%, Crude Fiber (max.) 1.0%, Moisture (max.) 78.0%

    (ME Calculated) 358 kcal/13oz can

    Wet Food Reimagined!

    Made in small-batches and thoughtfully crafted using only the finest free-range Quail & Turkey, sourced from local farms and delivered to our manufacturing partner's Canadian Kitchen FRESH NEVER FROZEN, our Free-Range Quail & Turkey Recipe is a biologically appropriate paleo diet you can trust.

    A moist pâté, our wet foods can be fed as a complete & balanced meal or protein-rich topper!

  • IDENTITY Dog Gently Cooked Deboned Chicken Wings 16x8oz

    Item No. 17257
    UPC
    10856088008653
    UPC-Inner
    856088008656
    Case Qty:
    1
    MSRP Each
    $ 9.39

    *This product ships as ONE brown box containing 16 individual 8oz bags inside - SEE IMAGE BELOW*

    A Human-Grade Gently Cooked Dog or Cat Snack! Snacking (or if you prefer to call it treating...) Reimagined

    Our Gently Cooked De-boned "Buffalo" Chicken Wings for Dogs or Cats are the perfect fresh snack for your dog or cat. These are gently cooked to ensure they are pathogen-free & safe. We've developed a revolutionary method to remove the bone to ensure your dog or cat only enjoys the fresh chicken meat too! These offer a tremendous value as compared to traditional dried jerky snacks! Only $11.99 for a half a pound!

    Guaranteed Analysis:

    Crude Protein (min.) 31.0%, Crude Fat (min.) 10.0%,

    Crude Fiber (max.) 1.0%, Moisture (max.) 58.0%

    Calorie Content (ME Calculated):

    1840 kcal/kg, 184 kcal/100g, 417.3 kcal/8 oz pouch

  • IDENTITY Dog Grass-Fed Angus Beef 12/13oz

    Item No. 17205
    UPC
    10856088008042
    UPC-Inner
    856088008045
    Case Qty:
    1
    MSRP Each
    $ 6.39

    INGREDIENTS

    Beef, Beef Broth, Beef Liver, Carrot, Calcium Carbonate, Agar-Agar, Coconut Oil, Dicalcium Phosphate, Choline Chloride, Salt, Zinc Proteinate, Vitamin E Supplement , L-Ascorbyl-2-Polyphosphate (source of Vitamin C), Ferrous Sulfate, Zinc Sulfate, Iron Proteinate, Copper Proteinate, Thiamine Mononitrate, Selenium Yeast, Niacin Supplement, d-Calcium Pantothenate, Vitamin A Supplement, Manganese Sulfate, Riboflavin Supplement, Manganese Proteinate, Vitamin D3 Supplement, Vitamin B12 Supplement, Pyridoxine Hydrochloride, Calcium Iodate, Folic Acid.​

    GUARANTEED ANALYSIS

    Crude Protein (min.) 8.5%, Crude Fat (min.) 8.0%, Crude Fiber (max.) 1.0%, Moisture (max.) 78.0%

    (ME Calculated) 1110 kcal/kg, 111 kcal/100g, 173 kcal/5.5oz can

    Wet Food Reimagined!

    Made in small-batches and thoughtfully crafted using only the finest grass-fed Angus Beef, sourced from local farms and delivered to our manufacturing partner's Canadian Kitchen FRESH NEVER FROZEN, our Grass-Fed Angus Beef Recipe is a biologically appropriate paleo diet you can trust. 

    A moist pâté, our wet foods can be fed as a complete & balanced meal or protein-rich topper!

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