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  • IDENTITY Cat Wild-Caught Atlantic SalmonNHerring 24/5.5oz

    Item No. 17226
    UPC
    10856088008141
    UPC-Inner
    856088008144
    Case Qty:
    1
    MSRP Each
    $ 3.99

    INGREDIENTS

    Salmon, Salmon Broth, Herring, Carrot, Dicalcium Phosphate, Agar-Agar, Coconut Oil, Choline Chloride, Salt, Taurine, L-Ascorbyl-2-Polyphosphate (source of Vitamin C), Zinc Proteinate, Vitamin E Supplement, Ferrous Sulfate, Iron Proteinate, Zinc Sulfate, Niacin Supplement, Thiamine Mononitrate, Copper Proteinate, Vitamin A Supplement, Sodium Selenite, Manganese Sulfate, Manganese Proteinate, d-Calcium Pantothenate, Pyridoxine Hydrochloride, Riboflavin Supplement, Biotin, Vitamin D3 Supplement, Vitamin B12 Supplement, Calcium Iodate, Folic Acid.

    GUARANTEED ANALYSIS

    Crude Protein (min.) 7.0%, Crude Fat (min.) 6.5%, Crude Fiber (max.) 1.0%, Moisture (max.) 78.0%

    (ME Calculated) 160 kcal/5.5oz can

    Wet Food Reimagined!

    Made in small-batches and thoughtfully crafted using only the finest sustainable Atlantic Salmon & Herring, sourced from local farms and delivered to our manufacturing partner's Canadian Kitchen FRESH NEVER FROZEN, our Sustainable Atlantic Salmon & Herring Recipe is a biologically appropriate paleo diet you can trust.

    A moist pâté, our wet foods can be fed as a complete & balanced meal or protein-rich topper!

  • IDENTITY Cat Persona Free-Range French Rabbit 24/3oz

    Item No. 17229
    UPC
    10856088008257
    UPC-Inner
    856088008250
    Case Qty:
    1
    MSRP Each
    $ 3.99
  • IDENTITY Cat Persona Free-Range North American Quail 24/3oz

    Item No. 17230
    UPC
    10856088008264
    UPC-Inner
    856088008267
    Case Qty:
    1
    MSRP Each
    $ 3.99
  • IDENTITY Cat Free-Range Prairie Pork 24/5.5oz

    Item No. 17225
    UPC
    10856088008134
    UPC-Inner
    856088008137
    Case Qty:
    1
    MSRP Each
    $ 3.59

    INGREDIENTS

    Pork, Pork Broth, Pork Liver, Carrot, Coconut Oil, Agar-Agar, Potassium Chloride, Choline Chloride, Salt, Taurine, L-Ascorbyl-2-Polyphosphate (source of Vitamin C), Zinc Proteinate, Vitamin E Supplement, Ferrous Sulfate, Iron Proteinate, Zinc Sulfate, Niacin Supplement, Thiamine Mononitrate, Copper Proteinate, Vitamin A Supplement, Sodium Selenite, Manganese Sulfate, Manganese Proteinate, d-Calcium Pantothenate, Pyridoxine Hydrochloride, Riboflavin Supplement, Biotin, Vitamin D3 Supplement, Vitamin B12 Supplement, Calcium Iodate, Folic Acid.

    GUARANTEED ANALYSIS

    Crude Protein (min.) 9.0%, Crude Fat (min.) 2.0%, Crude Fiber (max.) 1.0%, Moisture (max.) 78.0%

    (ME Calculated) 130 kcal/5.5oz can

    Wet Food Reimagined!

    Made in small-batches and thoughtfully crafted using only the finest free-range Prairie Pork, sourced from local farms and delivered to our manufacturing partner's Canadian Kitchen FRESH NEVER FROZEN, our Free-Range Prairie Pork Recipe is a biologically appropriate paleo diet you can trust.

    A moist pâté, our wet foods can be fed as a complete & balanced meal or protein-rich topper!

  • IDENTITY Dog Believe Beef and Rice Gently Cooked 8/14oz

    Item No. 17255
    UPC
    10856088008547
    UPC-Inner
    856088008540
    Case Qty:
    1
    MSRP Each
    $ 13.99

    A Human-Grade Gently Cooked Dog Food

    Wet Food Reimagined

    THIS IS A FROZEN PRODUCT SUBJECT TO OUR FROZEN RETURN POLICY.

    Meal prep for pups!

    Made in small-batches and thoughtfully crafted using only the finest sustainable Beef, sourced from local farms, our imagine Gently Cooked Beef & Rice Dog Food is a Human-Grade grain-free, potato-free, legume & pea-free biologically appropriate paleo diet you can trust.

    1.5-3x more meat than comparable diets like A Pup Above, Farmer's Dog, Ollie, Nom, Fresh Pet, Just Food For Dogs, Open Farm & Raised Right

    Simplest complete & balance diets on the market with entirely whole
    foods ingredients

    70% Meat | 30% Rice

    90% Lean | 10% Fat Beef

    Ideal for shelter dogs, rescues, puppies adjusting to food, sensitive pets or pets overcoming illness

    • 70% Free-Range & Grass-Fed Beef
    • 100% Human-Grade
    • No Synthetic Vitamins or Minerals
    • No Mechanically De-boned (MDM) or Mechanically Separated Meats (MSM)
    • No thickeners like guar-gum, cassia gum, xanthan gum or carrageenan
    • No fish oil
    • No Grain, Gluten, Potato or Legumes/Peas
    • Limited Ingredient Diet
    • Single Protein Source
    • Coconut Oil
    • Ideal for dogs with food sensitivities, sensitive stomachs, and digestive issues

    Our gently cooked diets are nutrient dense!*

    • 1 - 7lb. box feeds a 5-10 lb. dog for 1 month (32 days) at approx. $3.75/day
    • 1 - 7lb. box feeds a medium 20-30 lb. dog for 2 weeks at approx. $7.50/day
    • 1 - 7lb. box feeds a 40-50 lb. dog for 1 week (8 days) at approx. $13.99/day
    *amount of feeding may vary based on pets' individual lifestyle factors

    Our gently cooked foods can be fed as a complete & balanced meal or protein-rich topper!

    INGREDIENTS:

    Beef, Beef Heart, White Rice, Turmeric, Cinnamon, Dried Egg Shell, Sea Salt

    GUARANTEED ANALYSIS

    Crude Protein (min.) 13.5%, Crude Fat (min.) 3.5%, Crude Fiber (max.) 2.0%, Moisture (max.) 70.0%

    CALORIE CONTENT

    Calorie Content (ME Calculated) 1295 kcal/kg, 129.5 kcal/100g, 514.0 kcal/14 oz pouch

    ADULT FEEDING GUIDELINES:

    Feed 1/4 pouch (3.5 oz) imagine by identity for each 5-10 lbs. of body weight per day.

    To Feed As a Topper:
    Reduce dry amount fed by 1/4 cup for every 1/4 cup of imagine by identity.

    FEEDING INSTRUCTIONS

    Amount of food your dog requires will depend on activity, age, environment and breed. To serve, simple thaw in the refrigerator the night before feeding, scoop and serve or place in warm water for 15 minutes prior to serving. The unused portion can be safely refrigerated for 5 to 7 days - do not refreeze once opened. Discard uneaten portion after 2 hours. Always provide access to fresh clean water. 

  • IDENTITY Dog Imagine 95% Pork Gently Cooked 8/14oz

    Item No. 17253
    UPC
    10856088008523
    UPC-Inner
    856088008526
    Case Qty:
    1
    MSRP Each
    $ 15.99

    A Human-Grade Gently Cooked Dog Food

    Wet Food Reimagined

    THIS IS A FROZEN PRODUCT SUBJECT TO OUR FROZEN RETURN POLICY.

    Meal prep for pups!

    Made in small-batches and thoughtfully crafted using only the finest sustainable Pork, sourced from local farms, our imagine Gently Cooked 95% Pork Dog Food is a Human-Grade grain-free, potato-free, legume & pea-free biologically appropriate paleo diet you can trust.

    1.5-3x more meat than comparable diets like A Pup Above, Farmer's Dog, Ollie, Nom, Fresh Pet, Just Food For Dogs & Open Farm

    Simplest complete & balance diets on the market with entirely whole
    foods ingredients

    This product uses 85% Lean | 15% Fat Pork

    • 95% Free-Range & Free-Range Pork
    • 100% Human-Grade
    • No Synthetic Vitamins or Minerals
    • No Mechanically De-boned (MDM) or Mechanically Separated Meats (MSM)
    • No thickeners like guar-gum, cassia gum, xanthan gum or carrageenan
    • No fish oil
    • No Grain, Gluten, Potato or Legumes/Peas
    • Limited Ingredient Diet
    • Single Protein Source
    • Coconut Oil
    • Ideal for dogs with food sensitivities, sensitive stomachs, and digestive issues

    Our gently cooked diets are nutrient dense!*

    • 1 - 7lb. box feeds a 5-10 lb. dog for 1 month (32 days) at approx. $3.75/day
    • 1 - 7lb. box feeds a medium 20-30 lb. dog for 2 weeks at approx. $7.50/day
    • 1 - 7lb. box feeds a 40-50 lb. dog for 1 week (8 days) at approx. $13.99/day
    *amount of feeding may vary based on pets' individual lifestyle factors

    Our gently cooked foods can be fed as a complete & balanced meal or protein-rich topper!

    INGREDIENTS:

    Pork, Pork Heart, Carrots, Spinach, Butternut Squash, Apples, Blueberries, Organic Coconut Oil, Turmeric, Cinnamon, Dried Egg Shell, Sea Salt

    GUARANTEED ANALYSIS

    Crude Protein (min.) 20.5%, Crude Fat (min.) 9.5%, Crude Fiber (max.) 2.0%, Moisture (max.) 67.5%
     

    CALORIE CONTENT

    Calorie Content (ME Calculated) 1700 kcal/kg, 170.0 kcal/100g, 674.7 kcal/14 oz pouch

    ADULT FEEDING GUIDELINES:

    To Feed As a Meal: 
    Feed 1/4 pouch (3.5 oz) imagine by identity for each 5-10 lbs. of body weight per day.

    To Feed As a Topper:
    Reduce dry amount fed by 1/4 cup for every 1/4 cup of imagine by identity.

    FEEDING INSTRUCTIONS

    Amount of food your dog requires will depend on activity, age, environment and breed. To serve, simple thaw in the refrigerator the night before feeding, scoop and serve or place in warm water for 15 minutes prior to serving. The unused portion can be safely refrigerated for 5 to 7 days - do not refreeze once opened. Discard uneaten portion after 2 hours. Always provide access to fresh clean water. 

  • IDENTITY Dog Cage-Free Cobb Chicken 12/13oz

    Item No. 17201
    UPC
    00856088008168
    UPC-Inner
    856088008007
    Case Qty:
    1
    MSRP Each
    $ 5.69

    Ingredients

    Chicken, Chicken Broth, Carrot, Liver, Agar-Agar, Potassium Chloride, Coconut Oil, Choline Chloride, Salt, Zinc Proteinate, Vitamin E Supplement, L-Ascorbyl-2-Polyphosphate (source of Vitamin C), Ferrous Sulfate, Zinc Sulfate, Iron Proteinate, Copper Proteinate, Thiamine Mononitrate, Selenium Yeast, Niacin Supplement, d-Calcium Pantothenate, Vitamin A Supplement, Manganese Sulfate, Riboflavin Supplement, Manganese Proteinate, Vitamin D3 Supplement, Vitamin B12 Supplement, Pyridoxine Hydrochloride, Calcium Iodate, Folic Acid.

    Guaranteed Analysis

    Crude Protein (Min.) 6.5%, Crude Fat (Min.) 5.5%, Crude Fiber (Max.) 1.0%, Moisture (Max.) 78.0%

     388 kcal/13oz can

    Wet Food Reimagined!

    Made in small-batches and thoughtfully crafted using only the finest free-range Cobb Chicken, sourced from local farms and delivered to our manufacturing partner's Canadian Kitchen FRESH NEVER FROZEN, our Free-Range Cobb Chicken Recipe is a biologically appropriate paleo diet you can trust. 

    A moist pâté, our wet foods can be fed as a complete & balanced meal or protein-rich topper!

  • IDENTITY Dog Free-Run Heritage Turkey 12/13oz

    Item No. 17202
    UPC
    10856088008011
    UPC-Inner
    856088008014
    Case Qty:
    1
    MSRP Each
    $ 5.69

    Ingredients

    Turkey, Turkey Broth, Liver, Carrot, Agar-Agar, Dicalcium Phosphate, Potassium Chloride, Coconut Oil, Choline Chloride, Salt, Zinc Proteinate, Vitamin E Supplement , L-Ascorbyl-2-Polyphosphate (source of Vitamin C), Ferrous Sulfate, Zinc Sulfate, Iron Proteinate, Copper Proteinate, Thiamine Mononitrate, Selenium Yeast, Niacin Supplement, d-Calcium Pantothenate, Vitamin A Supplement, Manganese Sulfate, Riboflavin Supplement, Manganese Proteinate, Vitamin D3 Supplement, Vitamin B12 Supplement, Pyridoxine Hydrochloride, Calcium Iodate, Folic Acid.

    Guaranteed Analysis

    Crude Protein (Min.) 8.5%, Crude Fat (Min.) 5.0%, Crude Fiber (Max.) 1.0%, Moisture (Max.) 78.0%

    (ME Calculated) 376 kcal/13oz can

    Wet Food Reimagined!

    Made in small-batches and thoughtfully crafted using only the finest free-range Heritage Turkey, sourced from local farms and delivered to our manufacturing partner's Canadian Kitchen FRESH NEVER FROZEN, our Free-Range Heritage Turkey Recipe is a biologically appropriate paleo diet you can trust. 

    A moist pâté, our wet foods can be fed as a complete & balanced meal or protein-rich topper!

     

  • IDENTITY Dog Free-Range NZ Lamb 12/13oz

    Item No. 17204
    UPC
    10856088008035
    UPC-Inner
    856088008038
    Case Qty:
    1
    MSRP Each
    $ 6.49

    INGREDIENTS

    Lamb, Lamb Broth, Liver, Carrot, Agar-Agar, Dicalcium Phosphate, Potassium Chloride, Coconut Oil, Choline Chloride, Salt, Zinc Proteinate, Vitamin E Supplement , L-Ascorbyl-2-Polyphosphate (source of Vitamin C), Ferrous Sulfate, Zinc Sulfate, Iron Proteinate, Copper Proteinate, Thiamine Mononitrate, Selenium Yeast, Niacin Supplement, d-Calcium Pantothenate, Vitamin A Supplement, Manganese Sulfate, Riboflavin Supplement, Manganese Proteinate, Vitamin D3 Supplement, Vitamin B12 Supplement, Pyridoxine Hydrochloride, Calcium Iodate, Folic Acid.

    GUARANTEED ANALYSIS

    Crude Protein (min.) 7.5%, Crude Fat (min.) 7.0%, Crude Fiber (max.) 1.0%, Moisture (max.) 78.0%

    (ME Calculated) 415 kcal/13oz can

     

    Wet Food Reimagined!

    Made in small-batches and thoughtfully crafted using only the finest free-range NZ Lamb, sourced from local farms and delivered to our manufacturing partner's Canadian Kitchen FRESH NEVER FROZEN, our Free-Range NZ Lamb Recipe is a biologically appropriate paleo diet you can trust.

    A moist pâté, our wet foods can be fed as a complete & balanced meal or protein-rich topper!

  • IDENTITY Dog Cage-Free Canadian Duck 12/13oz

    Item No. 17203
    UPC
    10856088008028
    UPC-Inner
    856088008021
    Case Qty:
    1
    MSRP Each
    $ 6.49

    INGREDIENTS

    Duck, Duck Broth, Liver, Dried Whole Eggs, Calcium Carbonate, Agar-Agar, Coconut Oil, Choline Chloride, Salt, Taurine, L-Ascorbyl-2-Polyphosphate (source of Vitamin C), Zinc Proteinate, Vitamin E Supplement, Ferrous Sulfate, Iron Proteinate, Zinc Sulfate, Niacin Supplement, Thiamine Mononitrate, Copper Proteinate, Vitamin A Supplement, Sodium Selenite, Manganese Sulfate, Manganese Proteinate, d-Calcium Pantothenate, Pyridoxine Hydrochloride, Riboflavin Supplement, Biotin, Vitamin D3 Supplement, Vitamin B12 Supplement, Calcium Iodate, Folic Acid.

    GUARANTEED ANALYSIS

    Crude Protein (min.) 8.5%, Crude Fat (min.) 8.0%, Crude Fiber (max.) 1.0%, Moisture (max.) 78.0%

    (ME Calculated) 1110 kcal/kg, 111 kcal/100g

    Wet Food Reimagined!

    Made in small-batches and thoughtfully crafted using only the finest free-range Canadian Duck, sourced from local farms and delivered to our manufacturing partner's Canadian Kitchen FRESH NEVER FROZEN, our Free-Range Canadian Duck Recipe is a biologically appropriate paleo diet you can trust. 

    A moist pâté, our wet foods can be fed as a complete & balanced meal or protein-rich topper!

  • IDENTITY Dog Free-Run Quail and Turkey 12/13oz

    Item No. 17208
    UPC
    10856088008073
    UPC-Inner
    856088008076
    Case Qty:
    1
    MSRP Each
    $ 6.49

    INGREDIENTS

    Quail, Turkey Broth, Turkey, Dried Whole Eggs, Agar-Agar, Calcium Carbonate, Coconut Oil, Potassium Chloride, Choline Chloride, Salt, Zinc Proteinate, Vitamin E Supplement, L-Ascorbyl-2-Polyphosphate (source of Vitamin C), Ferrous Sulfate, Zinc Sulfate, Iron Proteinate, Copper Proteinate, Thiamine Mononitrate, Selenium Yeast, Niacin Supplement, d-Calcium Pantothenate, Vitamin A Supplement, Manganese Sulfate, Riboflavin Supplement, Manganese Proteinate, Vitamin D3 Supplement, Vitamin B12 Supplement, Pyridoxine Hydrochloride, Calcium Iodate, Folic Acid.

    GUARANTEED ANALYSIS

    Crude Protein (min.) 10.0%, Crude Fat (min.) 4.0%, Crude Fiber (max.) 1.0%, Moisture (max.) 78.0%

    (ME Calculated) 358 kcal/13oz can

    Wet Food Reimagined!

    Made in small-batches and thoughtfully crafted using only the finest free-range Quail & Turkey, sourced from local farms and delivered to our manufacturing partner's Canadian Kitchen FRESH NEVER FROZEN, our Free-Range Quail & Turkey Recipe is a biologically appropriate paleo diet you can trust.

    A moist pâté, our wet foods can be fed as a complete & balanced meal or protein-rich topper!

  • IDENTITY Dog Grass-Fed Angus Beef 12/13oz

    Item No. 17205
    UPC
    10856088008042
    UPC-Inner
    856088008045
    Case Qty:
    1
    MSRP Each
    $ 5.69

    INGREDIENTS

    Beef, Beef Broth, Beef Liver, Carrot, Calcium Carbonate, Agar-Agar, Coconut Oil, Dicalcium Phosphate, Choline Chloride, Salt, Zinc Proteinate, Vitamin E Supplement , L-Ascorbyl-2-Polyphosphate (source of Vitamin C), Ferrous Sulfate, Zinc Sulfate, Iron Proteinate, Copper Proteinate, Thiamine Mononitrate, Selenium Yeast, Niacin Supplement, d-Calcium Pantothenate, Vitamin A Supplement, Manganese Sulfate, Riboflavin Supplement, Manganese Proteinate, Vitamin D3 Supplement, Vitamin B12 Supplement, Pyridoxine Hydrochloride, Calcium Iodate, Folic Acid.​

    GUARANTEED ANALYSIS

    Crude Protein (min.) 8.5%, Crude Fat (min.) 8.0%, Crude Fiber (max.) 1.0%, Moisture (max.) 78.0%

    (ME Calculated) 1110 kcal/kg, 111 kcal/100g, 173 kcal/5.5oz can

    Wet Food Reimagined!

    Made in small-batches and thoughtfully crafted using only the finest grass-fed Angus Beef, sourced from local farms and delivered to our manufacturing partner's Canadian Kitchen FRESH NEVER FROZEN, our Grass-Fed Angus Beef Recipe is a biologically appropriate paleo diet you can trust. 

    A moist pâté, our wet foods can be fed as a complete & balanced meal or protein-rich topper!

  • IDENTITY Dog Imagine 95% Turkey Gently Cooked 8/14oz

    Item No. 17251
    UPC
    10856088008509
    UPC-Inner
    856088008502
    Case Qty:
    1
    MSRP Each
    $ 15.99

    A Human-Grade Gently Cooked Dog Food

    Wet Food Reimagined

    THIS IS A FROZEN PRODUCT SUBJECT TO OUR FROZEN RETURN POLICY.

    Meal prep for pups!

    Made in small-batches and thoughtfully crafted using only the finest sustainable Turkey, sourced from local farms, our imagine Gently Cooked 95% Turkey Dog Food is a Human-Grade grain-free, potato-free, legume & pea-free biologically appropriate paleo diet you can trust.

    1.5-3x more meat than comparable diets like A Pup Above, Farmer's Dog, Ollie, Nom, Fresh Pet, Just Food For Dogs & Open Farm

    Simplest complete & balance diets on the market with entirely whole
    foods ingredients

    • 95% Sustainable Turkey
    • 100% Human-Grade
    • No Synthetic Vitamins or Minerals
    • No Mechanically De-boned (MDM) or Mechanically Separated Meats (MSM)
    • No thickeners like guar-gum, cassia gum, xanthan gum or carrageenan
    • No fish oil
    • No Grain, Gluten, Potato or Legumes/Peas
    • Limited Ingredient Diet
    • Single Protein Source
    • Coconut Oil
    • Ideal for dogs with food sensitivities, sensitive stomachs, and digestive issues

    Our gently cooked diets are nutrient dense!*

    • 1 - 7lb. box feeds a 5-10 lb. dog for 1 month (32 days) at approx. $3.75/day
    • 1 - 7lb. box feeds a medium 20-30 lb. dog for 2 weeks at approx. $7.50/day
    • 1 - 7lb. box feeds a 40-50 lb. dog for 1 week (8 days) at approx. $13.99/day
    *amount of feeding may vary based on pets' individual lifestyle factors

    Our gently cooked foods can be fed as a complete & balanced meal or protein-rich topper!

    Human-Grade Pet Food
    INGREDIENTS:
    Turkey, Chicken Heart, Chicken Gizzard, Chicken Liver, Carrots, Spinach, Butternut Squash, Apples, Blueberries, Organic Coconut Oil, Turmeric, Cinnamon, Dried Egg Shell, Sea Salt

    GUARANTEED ANALYSIS

    Crude Protein (min.) 19.5%, Crude Fat (min.) 6.0%, Crude Fiber (max.) 2.0%, Moisture (max.) 70.0%
     

    CALORIE CONTENT

    Calorie Content (ME Calculated) 1380 kcal/kg, 138.0 kcal/100g, 547.7 kcal/14 oz pouch

    ADULT FEEDING GUIDELINES:

    To Feed As a Meal: 
    Feed 1/4 pouch (3.5 oz) imagine by identity for each 5-10 lbs. of body weight per day.

    To Feed As a Topper:
    Reduce dry amount fed by 1/4 cup for every 1/4 cup of imagine by identity.

    FEEDING INSTRUCTIONS

    Amount of food your dog requires will depend on activity, age, environment and breed. To serve, simple thaw in the refrigerator the night before feeding, scoop and serve or place in warm water for 15 minutes prior to serving. The unused portion can be safely refrigerated for 5 to 7 days - do not refreeze once opened. Discard uneaten portion after 2 hours. Always provide access to fresh clean water. 

  • IDENTITY Dog Imagine 95% Beef Gently Cooked 8/14oz

    Item No. 17252
    UPC
    10856088008516
    UPC-Inner
    856088008519
    Case Qty:
    1
    MSRP Each
    $ 15.99

    A Human-Grade Gently Cooked Dog Food

    Wet Food Reimagined

    THIS IS A FROZEN PRODUCT SUBJECT TO OUR FROZEN RETURN POLICY.

    Meal prep for pups!

    Made in small-batches and thoughtfully crafted using only the finest sustainable Beef, sourced from local farms, our imagine Gently Cooked 95% Beef Dog Food is a Human-Grade grain-free, potato-free, legume & pea-free biologically appropriate paleo diet you can trust.

    1.5-3x more meat than comparable diets like A Pup Above, Farmer's Dog, Ollie, Nom, Fresh Pet, Just Food For Dogs & Open Farm

    Simplest complete & balance diets on the market with entirely whole
    foods ingredients

    This product uses 90% Lean | 10% Fat Beef

    • 95% Free-Range & Grass-Fed Beef
    • 100% Human-Grade
    • No Synthetic Vitamins or Minerals
    • No Mechanically De-boned (MDM) or Mechanically Separated Meats (MSM)
    • No thickeners like guar-gum, cassia gum, xanthan gum or carrageenan
    • No fish oil
    • No Grain, Gluten, Potato or Legumes/Peas
    • Limited Ingredient Diet
    • Single Protein Source
    • Coconut Oil
    • Ideal for dogs with food sensitivities, sensitive stomachs, and digestive issues

    Our gently cooked diets are nutrient dense!*

    • 1 - 7lb. box feeds a 5-10 lb. dog for 1 month (32 days) at approx. $3.75/day
    • 1 - 7lb. box feeds a medium 20-30 lb. dog for 2 weeks at approx. $7.50/day
    • 1 - 7lb. box feeds a 40-50 lb. dog for 1 week (8 days) at approx. $13.99/day
    *amount of feeding may vary based on pets' individual lifestyle factors

    Our gently cooked foods can be fed as a complete & balanced meal or protein-rich topper!

    INGREDIENTS:

    Beef, Beef Heart, Carrots, Spinach, Butternut Squash, Apples, Blueberries, Organic Coconut Oil, Turmeric, Cinnamon, Dried Egg Shell, Sea Salt

    GUARANTEED ANALYSIS

    Crude Protein (min.) 21.5%, Crude Fat (min.) 6.0%, Crude Fiber (max.) 2.0%, Moisture (max.) 71.0%

    CALORIE CONTENT

    Calorie Content (ME Calculated) 1428 kcal/kg, 142.8 kcal/100g, 566.8 kcal/14 oz pouch

    ADULT FEEDING GUIDELINES:

    To Feed As a Meal: 
    Feed 1/4 pouch (3.5 oz) imagine by identity for each 5-10 lbs. of body weight per day.

    To Feed As a Topper:
    Reduce dry amount fed by 1/4 cup for every 1/4 cup of imagine by identity.

    FEEDING INSTRUCTIONS

    Amount of food your dog requires will depend on activity, age, environment and breed. To serve, simple thaw in the refrigerator the night before feeding, scoop and serve or place in warm water for 15 minutes prior to serving. The unused portion can be safely refrigerated for 5 to 7 days - do not refreeze once opened. Discard uneaten portion after 2 hours. Always provide access to fresh clean water. 

  • IDENTITY Dog Believe Chicken and Rice Gently Cooked 8/14oz

    Item No. 17254
    UPC
    10856088008530
    UPC-Inner
    856088008533
    Case Qty:
    1
    MSRP Each
    $ 13.99

    A Human-Grade Gently Cooked Dog Food

    Wet Food Reimagined

    THIS IS A FROZEN PRODUCT SUBJECT TO OUR FROZEN RETURN POLICY.

    Meal prep for pups!

    Made in small-batches and thoughtfully crafted using only the finest sustainable Chicken, sourced from local farms, our imagine Gently Cooked Chicken & Rice Dog Food is a Human-Grade grain-free, potato-free, legume & pea-free biologically appropriate paleo diet you can trust.

    1.5-3x more meat than comparable diets like A Pup Above, Farmer's Dog, Ollie, Nom, Fresh Pet, Just Food For Dogs, Open Farm & Raised Right

    Simplest complete & balance diets on the market with entirely whole
    foods ingredients

    70% Meat | 30% Rice

    Ideal for shelter dogs, rescues, puppies adjusting to food, sensitive pets or pets overcoming illness

    • 70% Sustainable Chicken
    • 100% Human-Grade
    • No Synthetic Vitamins or Minerals
    • No Mechanically De-boned (MDM) or Mechanically Separated Meats (MSM)
    • No thickeners like guar-gum, cassia gum, xanthan gum or carrageenan
    • No fish oil
    • No Grain, Gluten, Potato or Legumes/Peas
    • Limited Ingredient Diet
    • Single Protein Source
    • Coconut Oil
    • Ideal for dogs with food sensitivities, sensitive stomachs, and digestive issues

    Our gently cooked diets are nutrient dense!*

    • 1 - 7lb. box feeds a 5-10 lb. dog for 1 month (32 days) at approx. $3.75/day
    • 1 - 7lb. box feeds a medium 20-30 lb. dog for 2 weeks at approx. $7.50/day
    • 1 - 7lb. box feeds a 40-50 lb. dog for 1 week (8 days) at approx. $13.99/day
    *amount of feeding may vary based on pets' individual lifestyle factors

    Our gently cooked foods can be fed as a complete & balanced meal or protein-rich topper!

    INGREDIENTS:

    Chicken, Chicken Heart, Chicken Gizzard, Chicken Liver, White Rice, Turmeric, Cinnamon, Dried Egg Shell, Sea Salt

    GUARANTEED ANALYSIS

    Crude Protein (min.) 16.0%, Crude Fat (min.) 1.5%, Crude Fiber (max.) 2.0%, Moisture (max.) 73.0%

    CALORIE CONTENT

    Calorie Content (ME Calculated) 1090 kcal/kg, 109.0 kcal/100g, 432.6 kcal/14 oz pouch

    ADULT FEEDING GUIDELINES:

    To Feed As a Meal: 
    Feed 1/4 pouch (3.5 oz) imagine by identity for each 5-10 lbs. of body weight per day.

    To Feed As a Topper:
    Reduce dry amount fed by 1/4 cup for every 1/4 cup of imagine by identity.

    FEEDING INSTRUCTIONS

    Amount of food your dog requires will depend on activity, age, environment and breed. To serve, simple thaw in the refrigerator the night before feeding, scoop and serve or place in warm water for 15 minutes prior to serving. The unused portion can be safely refrigerated for 5 to 7 days - do not refreeze once opened. Discard uneaten portion after 2 hours. Always provide access to fresh clean water. 

  • IDENTITY Cat Free-Run Heritage Turkey 24/5.5oz

    Item No. 17221
    UPC
    10856088008097
    UPC-Inner
    856088008090
    Case Qty:
    1
    MSRP Each
    $ 3.59

    INGREDIENTS

    Turkey, Turkey Broth, Liver, Carrot, Agar-Agar, Dicalcium Phosphate, Potassium Chloride, Coconut Oil, Choline Chloride, Salt, Taurine, L-Ascorbyl-2-Polyphosphate (source of Vitamin C), Zinc Proteinate, Vitamin E Supplement, Ferrous Sulfate, Iron Proteinate, Zinc Sulfate, Niacin Supplement, Thiamine Mononitrate, Copper Proteinate, Vitamin A Supplement, Sodium Selenite, Manganese Sulfate, Manganese Proteinate, d-Calcium Pantothenate, Pyridoxine Hydrochloride, Riboflavin Supplement, Biotin, Vitamin D3 Supplement, Vitamin B12 Supplement, Calcium Iodate, Folic Acid.

    GUARANTEED ANALYSIS

    Crude Protein (min.) 8.5%, Crude Fat (min.) 5.0%, Crude Fiber (max.) 1.0%, Moisture (max.) 78.0%

    151 kcal/5.5oz can

    Wet Food Reimagined!

    Made in small-batches and thoughtfully crafted using only the finest free-range Heritage Turkey, sourced from local farms and delivered to our manufacturing partner's Canadian Kitchen FRESH NEVER FROZEN, our Free-Range Heritage Turkey Recipe is a biologically appropriate paleo diet you can trust. 

    A moist pâté, our wet foods can be fed as a complete & balanced meal or protein-rich topper!

  • IDENTITY Cat Free-Run Quail and Turkey 24/5.5oz

    Item No. 17227
    UPC
    10856088008158
    UPC-Inner
    856088008151
    Case Qty:
    1
    MSRP Each
    $ 3.99

    INGREDIENTS

    Quail, Turkey Broth, Turkey, Dried Whole Eggs, Agar-Agar, Calcium Carbonate, Coconut Oil, Potassium Chloride, Choline Chloride, Salt, Taurine, L-Ascorbyl-2-Polyphosphate (source of Vitamin C), Zinc Proteinate, Vitamin E Supplement, Ferrous Sulfate, Iron Proteinate, Zinc Sulfate, Niacin Supplement, Thiamine Mononitrate, Copper Proteinate, Vitamin A Supplement, Sodium Selenite, Manganese Sulfate, Manganese Proteinate, d-Calcium Pantothenate, Pyridoxine Hydrochloride, Riboflavin Supplement, Biotin, Vitamin D3 Supplement, Vitamin B12 Supplement, Calcium Iodate, Folic Acid.

    GUARANTEED ANALYSIS

    Crude Protein (min.) 10.0%, Crude Fat (min.) 4.0%, Crude Fiber (max.) 1.0%, Moisture (max.) 78.0%

    (ME Calculated) 146 kcal/5.5oz can

    Wet Food Reimagined!

    Made in small-batches and thoughtfully crafted using only the finest free-range Quail & Turkey, sourced from local farms and delivered to our manufacturing partner's Canadian Kitchen FRESH NEVER FROZEN, our Free-Range Quail & Turkey Recipe is a biologically appropriate paleo diet you can trust.

    A moist pâté, our wet foods can be fed as a complete & balanced meal or protein-rich topper!

  • IDENTITY Cat Persona Free-Range North American Bison 24/3oz

    Item No. 17228
    UPC
    10856088008240
    UPC-Inner
    856088008243
    Case Qty:
    1
    MSRP Each
    $ 3.99
  • IDENTITY Dog Imagine 95% Chicken Gently Cooked 8/14oz

    Item No. 17250
    UPC
    10856088008493
    UPC-Inner
    856088008496
    Case Qty:
    1
    MSRP Each
    $ 15.99

    A Human-Grade Gently Cooked Dog Food

    Wet Food Reimagined

    THIS IS A FROZEN PRODUCT SUBJECT TO OUR FROZEN RETURN POLICY.

    Meal prep for pups!

    Made in small-batches and thoughtfully crafted using only the finest sustainable Chicken, sourced from local farms, our imagine Gently Cooked 95% Chicken Dog Food is a Human-Grade grain-free, potato-free, legume & pea-free biologically appropriate paleo diet you can trust.

    1.5-3x more meat than comparable diets like A Pup Above, Farmer's Dog, Ollie, Nom, Fresh Pet, Just Food For Dogs & Open Farm

    Simplest complete & balance diets on the market with entirely whole
    foods ingredients

    • 95% Sustainable Chicken
    • 100% Human-Grade
    • No Synthetic Vitamins or Minerals
    • No Mechanically De-boned (MDM) or Mechanically Separated Meats (MSM)
    • No thickeners like guar-gum, cassia gum, xanthan gum or carrageenan
    • No fish oil
    • No Grain, Gluten, Potato or Legumes/Peas
    • Limited Ingredient Diet
    • Single Protein Source
    • Coconut Oil
    • Ideal for dogs with food sensitivities, sensitive stomachs, and digestive issues

    Our gently cooked diets are nutrient dense!*

    • 1 - 7lb. box feeds a 5-10 lb. dog for 1 month (32 days) at approx. $3.75/day
    • 1 - 7lb. box feeds a medium 20-30 lb. dog for 2 weeks at approx. $7.50/day
    • 1 - 7lb. box feeds a 40-50 lb. dog for 1 week (8 days) at approx. $13.99/day
    *amount of feeding may vary based on pets' individual lifestyle factors

    Our gently cooked foods can be fed as a complete & balanced meal or protein-rich topper!

    INGREDIENTS:

    Chicken, Chicken Heart, Chicken Gizzard, Chicken Liver, Carrots, Spinach, Butternut Squash, Apples, Blueberries, Organic Coconut Oil, Turmeric, Cinnamon, Dried Egg Shell, Sea Salt

    NUTRIENT ANALYSIS:

    GUARANTEED ANALYSIS

    Crude Protein (min.) 20.0%, Crude Fat (min.) 7.0%, Crude Fiber (max.) 2.0%, Moisture (max.) 71.0%

    CALORIE CONTENT

    Calorie Content (ME Calculated) 1434 kcal/kg, 143.4 kcal/100g, 569.1 kcal/14 oz pouch

    ADULT FEEDING GUIDELINES:

    To Feed As a Meal: 
    Feed 1/4 pouch (3.5 oz) imagine by identity for each 5-10 lbs. of body weight per day.

    To Feed As a Topper:
    Reduce dry amount fed by 1/4 cup for every 1/4 cup of imagine by identity.

    FEEDING INSTRUCTIONS

    Amount of food your dog requires will depend on activity, age, environment and breed. To serve, simple thaw in the refrigerator the night before feeding, scoop and serve or place in warm water for 15 minutes prior to serving. The unused portion can be safely refrigerated for 5 to 7 days - do not refreeze once opened. Discard uneaten portion after 2 hours. Always provide access to fresh clean water. 

  • IDENTITY Cat Cage-Free Canadian Duck 24/5.5oz

    Item No. 17222
    UPC
    10856088008103
    UPC-Inner
    856088008106
    Case Qty:
    1
    MSRP Each
    $ 3.99

    INGREDIENTS

    Duck, Duck Broth, Liver, Dried Whole Eggs, Calcium Carbonate, Agar-Agar, Coconut Oil, Choline Chloride, Salt, Taurine, L-Ascorbyl-2-Polyphosphate (source of Vitamin C), Zinc Proteinate, Vitamin E Supplement, Ferrous Sulfate, Iron Proteinate, Zinc Sulfate, Niacin Supplement, Thiamine Mononitrate, Copper Proteinate, Vitamin A Supplement, Sodium Selenite, Manganese Sulfate, Manganese Proteinate, d-Calcium Pantothenate, Pyridoxine Hydrochloride, Riboflavin Supplement, Biotin, Vitamin D3 Supplement, Vitamin B12 Supplement, Calcium Iodate, Folic Acid.

    GUARANTEED ANALYSIS

    Crude Protein (min.) 8.5%, Crude Fat (min.) 8.0%, Crude Fiber (max.) 1.0%, Moisture (max.) 78.0%

    (ME Calculated) 173 kcal/5.5oz can

    Wet Food Reimagined!

    Made in small-batches and thoughtfully crafted using only the finest free-range Canadian Duck, sourced from local farms and delivered to our manufacturing partner's Canadian Kitchen FRESH NEVER FROZEN, our Free-Range Canadian Duck Recipe is a biologically appropriate paleo diet you can trust. 

    A moist pâté, our wet foods can be fed as a complete & balanced meal or protein-rich topper!

  • IDENTITY Cat Free-Range NZ Lamb 24/5.5oz

    Item No. 17223
    UPC
    10856088008110
    UPC-Inner
    856088008113
    Case Qty:
    1
    MSRP Each
    $ 3.99

    INGREDIENTS

    Lamb, Lamb Broth, Liver, Carrot, Agar-Agar, Dicalcium Phosphate, Potassium Chloride, Coconut Oil, Choline Chloride, Salt, Taurine, L-Ascorbyl-2-Polyphosphate (source of Vitamin C), Zinc Proteinate, Vitamin E Supplement, Ferrous Sulfate, Iron Proteinate, Zinc Sulfate, Niacin Supplement, Thiamine Mononitrate, Copper Proteinate, Vitamin A Supplement, Sodium Selenite, Manganese Sulfate, Manganese Proteinate, d-Calcium Pantothenate, Pyridoxine Hydrochloride, Riboflavin Supplement, Biotin, Vitamin D3 Supplement, Vitamin B12 Supplement, Calcium Iodate, Folic Acid.

    GUARANTEED ANALYSIS

    Crude Protein (min.) 8.5%, Crude Fat (min.) 8.0%, Crude Fiber (max.) 1.0%, Moisture (max.) 78.0%

    (ME Calculated) 173 kcal/5.5oz can

     

    Wet Food Reimagined!

    Made in small-batches and thoughtfully crafted using only the finest free-range NZ Lamb, sourced from local farms and delivered to our manufacturing partner's Canadian Kitchen FRESH NEVER FROZEN, our Free-Range NZ Lamb Recipe is a biologically appropriate paleo diet you can trust.

    A moist pâté, our wet foods can be fed as a complete & balanced meal or protein-rich topper!

  • IDENTITY Cat Grass-Fed Angus Beef 24/5.5oz

    Item No. 17224
    UPC
    10856088008127
    UPC-Inner
    856088008120
    Case Qty:
    1
    MSRP Each
    $ 3.59

    INGREDIENTS

    Beef, Beef Broth, Beef Liver, Carrot, Calcium Carbonate, Agar-Agar, Coconut Oil, Dicalcium Phosphate, Choline Chloride, Salt, Taurine, L-Ascorbyl-2-Polyphosphate (source of Vitamin C), Zinc Proteinate, Vitamin E Supplement, Ferrous Sulfate, Iron Proteinate, Zinc Sulfate, Niacin Supplement, Thiamine Mononitrate, Copper Proteinate, Vitamin A Supplement, Sodium Selenite, Manganese Sulfate, Manganese Proteinate, d-Calcium Pantothenate, Pyridoxine Hydrochloride, Riboflavin Supplement, Biotin, Vitamin D3 Supplement, Vitamin B12 Supplement, Calcium Iodate, Folic Acid.

    GUARANTEED ANALYSIS

    Crude Protein (min.) 9.5%, Crude Fat (min.) 6.0%, Crude Fiber (max.) 1.0%, Moisture (max.) 78.0%

    160 kcal/5.5oz can

    Wet Food Reimagined!

    Made in small-batches and thoughtfully crafted using only the finest grass-fed Angus Beef, sourced from local farms and delivered to our manufacturing partner's Canadian Kitchen FRESH NEVER FROZEN, our Grass-Fed Angus Beef Recipe is a biologically appropriate paleo diet you can trust. 

    A moist pâté, our wet foods can be fed as a complete & balanced meal or protein-rich topper!

  • IDENTITY Cat Cage-Free Cobb Chicken 24/5.5oz

    Item No. 17220
    UPC
    10856088008080
    UPC-Inner
    856088008083
    Case Qty:
    1
    MSRP Each
    $ 3.59

    INGREDIENTS

    Chicken, Chicken Broth, Carrot, Liver, Agar-Agar, Potassium Chloride, Coconut Oil, Choline Chloride, Salt, Taurine, L-Ascorbyl-2-Polyphosphate (source of Vitamin C), Zinc Proteinate, Vitamin E Supplement, Ferrous Sulfate, Iron Proteinate, Zinc Sulfate, Niacin Supplement, Thiamine Mononitrate, Copper Proteinate, Vitamin A Supplement, Sodium Selenite, Manganese Sulfate, Manganese Proteinate, d-Calcium Pantothenate, Pyridoxine Hydrochloride, Riboflavin Supplement, Biotin, Vitamin D3 Supplement, Vitamin B12 Supplement, Calcium Iodate, Folic Acid.

    GUARANTEED ANALYSIS

    Crude Protein (min.) 6.5%, Crude Fat (min.) 5.5%, Crude Fiber (max.) 1.0%, Moisture (max.) 78.0%

    (ME Calculated) 152 kcal/5.5oz can

    Wet Food Reimagined!

    Made in small-batches and thoughtfully crafted using only the finest free-range Cobb Chicken, sourced from local farms and delivered to our manufacturing partner's Canadian Kitchen FRESH NEVER FROZEN, our Free-Range Cobb Chicken Recipe is a biologically appropriate paleo diet you can trust. 

    A moist pâté, our wet foods can be fed as a complete & balanced meal or protein-rich topper!

  • IDENTITY Dog Free-Range Prairie Pork 12/13oz

    Item No. 17206
    UPC
    10856088008059
    UPC-Inner
    856088008052
    Case Qty:
    1
    MSRP Each
    $ 5.69

    INGREDIENTS

    Pork, Pork Broth, Pork Liver, Carrot, Coconut Oil, Agar-Agar, Potassium Chloride, Choline Chloride, Salt, Zinc Proteinate, Vitamin E Supplement, L-Ascorbyl-2-Polyphosphate (source of Vitamin C), Ferrous Sulfate, Zinc Sulfate, Iron Proteinate, Copper Proteinate, Thiamine Mononitrate, Selenium Yeast, Niacin Supplement, d-Calcium Pantothenate, Vitamin A Supplement, Manganese Sulfate, Riboflavin Supplement, Manganese Proteinate, Vitamin D3 Supplement, Vitamin B12 Supplement, Pyridoxine Hydrochloride, Calcium Iodate, Folic Acid.

    GUARANTEED ANALYSIS

    Crude Protein (min.) 9.0%, Crude Fat (min.) 2.0%, Crude Fiber (max.) 1.0%, Moisture (max.) 78.0%

    (ME Calculated) 319 kcal/13oz can

    Wet Food Reimagined!

    Made in small-batches and thoughtfully crafted using only the finest free-range Prairie Pork, sourced from local farms and delivered to our manufacturing partner's Canadian Kitchen FRESH NEVER FROZEN, our Free-Range Prairie Pork Recipe is a biologically appropriate paleo diet you can trust.

    A moist pâté, our wet foods can be fed as a complete & balanced meal or protein-rich topper!

  • IDENTITY Dog Wild-Caught Atlantic Salmon and Herring 12/13oz

    Item No. 17207
    UPC
    10856088008066
    UPC-Inner
    856088008069
    Case Qty:
    1
    MSRP Each
    $ 6.49

    INGREDIENTS

    Salmon, Salmon Broth, Herring, Carrot, Dicalcium Phosphate, Agar-Agar, Coconut Oil, Choline Chloride, Salt, Zinc Proteinate, Vitamin E Supplement, L-Ascorbyl-2-Polyphosphate (source of Vitamin C), Ferrous Sulfate, Zinc Sulfate, Iron Proteinate, Copper Proteinate, Thiamine Mononitrate, Selenium Yeast, Niacin Supplement, d-Calcium Pantothenate, Vitamin A Supplement, Manganese Sulfate, Riboflavin Supplement, Manganese Proteinate, Vitamin D3 Supplement, Vitamin B12 Supplement, Pyridoxine Hydrochloride, Calcium Iodate, Folic Acid.

    GUARANTEED ANALYSIS

    Crude Protein (min.) 7.0%, Crude Fat (min.) 6.5%, Crude Fiber (max.) 1.0%, Moisture (max.) 78.0%

     405 kcal/13oz can

    Wet Food Reimagined!

    Made in small-batches and thoughtfully crafted using only the finest sustainable Atlantic Salmon & Herring, sourced from local farms and delivered to our manufacturing partner's Canadian Kitchen FRESH NEVER FROZEN, our Sustainable Atlantic Salmon & Herring Recipe is a biologically appropriate paleo diet you can trust.

    A moist pâté, our wet foods can be fed as a complete & balanced meal or protein-rich topper!

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